During the day I work in the energy sector supporting government and utilities design programs to perform outreach to and educate low-income and diverse communities. At night, I go back into my neighborhood, one thriving with diverse residents. Sitting on both sides of the table, I’d like to share what you need to pay attention to in order to be part of the solution on the interconnected fronts of energy efficiency and social justice.

If 2020 has shown residents in the United States something, it’s the dire need to understand historical barriers, immediately stop our current way of working and deliver energy solutions.

As a New York City resident, director of an energy consulting organization, an advocate of energy equity and a third-generation resident of public housing, I have a unique view of the structural barriers we must break down to solve the global climate crisis. As energy consultants developing energy solutions, it may feel difficult to look away from the bombardment of messaging about death and economic downfall, and videos of divisiveness and hatred.

More than 122,000 U.S. residents — our neighbors, friends and family members — have died from COVID-19. Witnessing a family member or a friend die so suddenly is new to most of us.

It may feel difficult to look away from the bombardment of messaging about death and economic downfall, and videos of divisiveness and hatred.

But the worst part is that our country has had not one pandemic, but two rising. We are seeing on social media people of color — specifically, Black people — murdered time and time again. As with COVID-19, families are worried about how many times they have to see a son, daughter, nephew or friend die so suddenly. They’re also the target of hatred from people they’ve never met, feeling the pain, worry and stress of being judged by their skin color.

Communities in the crosshairs

Meanwhile, COVID-19, just like other structural inequalities, has had the most profound impact on communities of color. Low-income Black and Latinx folks already quarantined within disinvested neighborhoods are seeing rampant infection and death.

They’re vexed with the choice of working as essential workers, risking getting sick or dying, versus losing income and risking eviction from an already overpriced apartment. But this isn’t new. Black, Latinx, Indigenous and other marginalized communities have long been resilient against natural disasters, racism, environmental toxicities and gentrification.

What should energy professionals who care about these interconnected crises and operate in historically underserved communities do? What’s the best way to look at COVID and racial injustice, and focus the negative emotions and stress onto positive, equitable energy solutions towards climate change?

You can start with the following steps:

Understand the connections and empathize

I have had conversations with many among the majority of people who live outside of yet sympathize with marginalized communities, and with others who demand justice but have a hard time understanding the relationship between equity and race. I’ve heard and seen the juxtaposition, and the idea that climate and racial justice are two separate issues. Others are aware of what actions are required but fearful of losing power obtained through an “injustice” system.

Americans are divided on how antiracist measures are critical to dismantling structural barriers, just as they are divided on the urgency to fix our planet in a way that minimizes the collateral damage of leaving the few behind for the greater good.

The worst part is that our country has had not one pandemic, but two rising.

To those of you who have a hard time understanding what we fight for or why we are so loud about climate justice and racial equity, think about how you feel during the rise of COVID: trapped at home, worried about your future. You’re frustrated, angry, depressed, stressed out. You want life to return to normal.

That’s how many of us feel who were raised as “different” races, ethnicities, cultures and identities. If we’re born in subsidized housing, others see us as less than human. It is a quarantined site whose children go to schools that receive less funding. We’re worried we won’t be able to make rent because we earn less. We’re afraid we can’t exercise outside for being mislabeled as a criminal and even killed. We’re worried our parents and grandparents will fall sick without a place for us to take care of them. We’re concerned about our future.

We walk a thin line — between being the person our employer wants (providing ideas only when asked) and being the person our parents raised us to be (outspoken, providing perspective based on our diverse understanding and experiences).

Listening and empathizing will bring you closer to understanding a community’s needs.

Assess the situation

Next, assess how you have engaged in the community. Assess who you are in relation to it. What has been done to support the local economy? 

Have you or your company accelerated injustice? If so, how do you stop and promote equity within your organization? How do you resist selfishness and step down when someone else with a necessary perspective can be elevated? How do you release your power to support a cause? Self-change and organizational change is the first step to address inequity within the workplace.

Let communities lead

To assess low-income communities, examine what organizations already exist there. What type of outreach have they done, and how can you provide fiscal resources and collaborate with them on programming? Nonprofits, unions and coalitions within those communities have decades of experience engaging and communicating successfully with their neighbors. They have built trust and know what works and what does not. They are familiar with how to tailor government programming specifically for groups with different cultural backgrounds and energy-use needs.

Nonprofits, unions and coalitions within those communities have decades of experience engaging and communicating successfully with their neighbors.

To all energy firms: Actively investigate how you are supporting these organizations. Consider mandating a percentage of community representatives on all committee programming boards, regardless of technical expertise, developing materials that are culturally and linguistically representative of the community.

Eliminate the transactional relationship with the community. Develop a communal process where you are supporting participants with their mission, helping them build wealth and create a sustainable future for their neighborhoods. Developing long-term community relationships can help us collectively tackle climate change.

Evaluate information access

Energy consulting firms are also evaluating methods of operation and delivery of energy outreach programming and design. The first thing that comes to everyone’s mind in light of COVID-19 work-from-home quarantine is virtual access as in-person meetings, audits and processes move online.

Just as equitable engagement begins with collaborating across sectors to achieve an overarching goal, the clean energy sector must think about collaborating with internet providers while developing outreach and incentive programs that advocate for equipment that requires WiFi. If your energy program incorporates such incentives, think about the additional burden to low-income customers. How can your funding expand to provide an internet connection to residents?

At Kinetic Communities Consulting, our projects have shown that if you provide a separate incentive that improves qualify of life, people are more inclined to pursue energy efficiency. Providing internet at a low or no cost with a solar or air source heat pump project provides a quality-of-life improvement.

How can your funding expand to provide an internet connection to residents?

Roughly three in 10 adults with household incomes below $30,000 a year (29 percent) don’t own a smartphone, and more than four in 10 don’t have home broadband services (44 percent) or a traditional computer (46 percent). And a majority of lower-income Americans are not tablet owners. Collaboration with local internet providers, nonprofits supporting low-income Americans and local government can help close the communication gap. Partnerships with internet providers removes one barrier to energy efficiency programs invested in installing new climate-friendly technologies.

Using community aggregation engagement also provides customers the opportunity to obtain a lower internet bill cost and entice customers to complete projects. It gives residents a platform to learn more about their utility usage and lifts a concern of access and awareness.

Consider equitable hiring and training

COVID has exposed how people of the global majority — that is, people of color — are the first to be laid off, as the latest U.S. employment numbers bear out. Black and Latinx workers are hit the hardest in clean energy, with Latinx workers comprising 14 percent of the industry but 25 percent of its job losses.

For energy consultants, the automation of audits and processes can further exacerbate layoffs. When energy consulting firms develop automated methods to accelerate energy outreach and program development; they must consider equitable hiring and training practices. Think about what you have learned in your own position — the relationship of your skillsets and a job’s requirements — to be mindful of whom you are rehiring and who your job postings reach. Consider developing gender-neutral job postings and removing a candidate’s education to avoid unconscious bias. Not only is hiring and training critical, but understanding the work culture you have created can nudge diverse candidates either to grow within or leave your organization.

An equitable path forward allows the energy industry community to become more robust and unified.

These types of efforts pay off.  Companies with the most diverse executive teams were 21 percent more likely than others to enjoy above-average profitability, according to a 2018 study by McKinsey & Company. For executive teams with ethnic and cultural diversity, this likelihood rose to 33 percent. A study by the Boston Consulting Group found that revenue tied to innovation, in terms of products and services launched in the past three years, was 19 percent higher for companies with above-average diversity in management.

Spend time creating and maintaining professional development opportunities for staff to learn and grow within the industry. Be mindful of who you believe should be in the position and be open to the skillsets people have, regardless of the industry standards.

Educate yourself

Below are some amazing people of color/people of the global majority articles you can read to understand the importance of the intersection in energy and social justice: 
•    Black environmentalists talk about climate and antiracism
•    Climate activists: Here’s why your work depends on ending police violence
•    Why every environmentalist should be antiracist
•    How racism manifests in clean energy
•    The climate movement’s silence
•    How to help Black employees
•    Felecia Hatcher: Tech community must do more than tweet support. It needs to invest
•    I’m a black climate expert. Racism derails our efforts to save the planet
•    Hold my earrings: Black women lead on systemic solutions in the COVID-19 pandemic and beyond

People are dying, and some may not psychically see it, unlike hurricanes or wildfires. U.S. society is in a state of shock and feels a sensation of dystopian reality. An equitable path forward allows the energy industry community to become more robust and unified, giving people who are hit the hardest the opportunity to engage, participate and create a unified solution for a climate-resilient future. The first step is to become aware, and the next step is action.