Middle-Market Woes Inspire Starbucks’s Bet on Luxury Coffee – Wall Street Journal

Wall Street Journal

Middle-Market Woes Inspire Starbucks's Bet on Luxury Coffee
Wall Street Journal
About 25 years ago, Starbucks Corp. decided to become a public company on the bold idea that customers across the country would pay more than $1 for a cup of coffee. Now, Starbucks is betting people will pay as much as $1 an ounce. Howard Schultz …
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