‘Prime is the gateway drug’: Amazon’s most puzzling move yet could be one of its most brilliant – Business Insider

'Prime is the gateway drug': Amazon's most puzzling move yet could be one of its most brilliant
Business Insider
Amazon's decision to go after lower-income customers with a discounted Prime membership has puzzled some industry experts, but it could turn out to be a brilliant strategy. Critics say that shoppers on government assistance, whom Amazon is targeting …
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