What a coffee cup says about McDonald’s supply chain strategy

Cross-industry collaboration accelerates supply chain sustainability, as proven by the relationship between International Paper (IP) and McDonald’s U.S. “We can have Rainforest Alliance Certified espresso, we can have great sustainability programs in our coffee supply chain,” said Townsend Bailey, director of supply chain sustainability at McDonald’s U.S. “But if we serve it to our customers in a foam cup, they won’t believe it.”