The opinions expressed here by Trellis expert contributors are their own, not those of Trellis. The modern consumer journey begins with emotional sophistication. Every day, people encounter powerful messages promising not just products, but personal transformation: You’ll feel better, become more capable and move closer to self-actualization if you buy this. These polished messages make […]
I spoke this summer with a communications professional at a large U.S. company. The company operates a substantial fleet of electric vehicles and I wanted to profile its work. No chance, the employee said: “Trump hates EVs. We don’t want a target on our backs.” This was the year of greenhushing. Yes, the phenomenon dates […]
Understand your company’s business as well as its best salesperson. Position sustainability as an “enabling function.” Plan for the long haul. If corporate sustainability leaders want to thrive as business priorities shift and geopolitics downplay the urgency of greenhouse gas emissions reductions, these are among the best ways not just to remain relevant but to […]
The opinions expressed here by Trellis expert contributors are their own, not those of Trellis. The post-World War II architecture of international cooperation is eroding. Multilateral institutions have weakened, nationalist sentiment is surging and superpowers are wielding markets as geopolitical weapons. The world has moved from bi/unipolar dominance to a massively splintered multipolar world. For […]
Hiking boot maker Keen has snagged a former NASA climate scientist to head up sustainability, philanthropy and advocacy. Ann Radil is the new senior director of the Keen Effect, the company’s impact program, where she is leading climate action, circular economy programs and attempts to ramp up green chemistry. The Portland, Oregon-based footwear company was an […]
Next month sees the full implementation of climate legislation that is already reshaping global decarbonization efforts. But many sustainability professionals remain only dimly aware of its existence. By deciding to charge a fee on the embodied carbon in imports from hard-to-abate sectors, the European Union has triggered new climate initiatives around the world. Companies in […]
Schneider Electric has been on a roll, entering into partnerships to help corporations rid supply chains of oil and natural gas. The latest is with Marks & Spencer, the 141-year-old London retailer. The RE:Spark program, announced Nov. 19, involves aggregated clean-energy purchases paired with advisory services, regional support and tracking software. Schneider teamed up with […]
Send news about sustainability leadership roles, promotions and departures to [email protected]. Apple’s lead environmental strategist, Lisa Jackson, is retiring in late January 2026 after 13 years on the job. A direct replacement was not named. Instead, Jackson’s responsibilities as vice president for environment, policy and social initiatives will be split between two senior-level Apple executives […]
Fears that activewear sheds plastics that penetrate the skin are giving people new reason to sweat over working out. Responsive entrepreneurs now advertise leggings, tanks and sports bras as “nontoxic,” “clean” and “safe.” They tout gym- and trail-ready garments made of merino wool, cotton, mulberry silk, bamboo and hemp. However, these materials alone can’t smooth […]
The opinions expressed here by Trellis expert contributors are their own, not those of Trellis. Manufacturing is in the headlines, both as a major goal of current U.S. policy and a point of competitive tension with China. It’s a surreal moment, which could be summarized as the world’s biggest consumer picking a fight with the […]