“I’m excited for this moment,” Rev. Lennox Yearwood Jr., president and CEO of the Hip Hop Caucus, an advocacy group that works for racial, economic and climate justice, told us right off the bat. “It’s a tough moment, but I’m excited for it,” he said, citing the group’s 20-year history of harnessing culture and storytelling […]
Key takeaways World Resources Institute urges U.S. policymakers and businesses to exclude corn and soybean fuels from plans to decarbonize aviation. Industry places both sources at the heart of expansion of sustainable aviation fuel use. State and federal regulators will likely be the key arbiters that shape company decisions. For business flights that can’t be […]
Key takeaways American concern about climate change has remained steady since the election, despite government efforts to rollback many climate initiatives. Despite economic and political challenges, concern about climate change in the U.S. remains at a historic high. Companies must cut through the noise and stay focused on the issues that matter most to consumers. […]
Key takeaways Many brands excel at curtain-raising ads but fail to sustain emotional connections through a product’s lifecycle. Using storytelling frameworks such as the three-act structure can transform how companies engage consumers beyond the point of sale. Ads for Apple’s Genius Bar and messaging for Patagonia’s Worn Wear show how to leverage narratives that celebrate […]
Key takeaways $10 million was recently granted to a clean energy development project in Los Angeles County. Developers kept sharp eyes on state government newsletters so they would be ready to pounce on grant opportunities. California isn’t the only state funding clean energy projects. In some rare good news for the clean energy sector, Quino […]
Key takeaways Starting early is critical. Sharing methodology is helpful. Scorecards updated at every stage of the process can keep teams motivated and inform future research and development. Kohler, the 150-year-old bathroom and kitchen fixtures company, and Legrand, a 160-year-old maker of electrical supplies, are overhauling new product design processes to incorporate principles such as […]
Key takeaways After years of slow growth, issuances are on a tear. More data and better models are helping win over skeptical buyers. Soil carbon credits are now a viable option for many, but some environmental groups remain wary. Just five years ago, the idea of locking away carbon dioxide in farmland soils was one […]
Key takeaways Understanding how the C-suite and company leaders view sustainability within the archetype framework will help you find ways to engage leaders as champions and allies. Often, sustainability efforts go wrong when there’s misalignment among archetypes and a misunderstanding of how they operate. Companies can have more than one type of archetype, providing a […]
Key takeaways An estimated 7 million tons of plastic film and flexible packaging winds up in landfills because recycling systems haven’t been built to handle it. Training AI to improve sorting will increase the volume of plastic feedstock that consumer products brands can reuse in packaging. The technology requires recyclers, haulers and packaging producers to […]
Key takeaways Years of persistence and experimentation led to a biodegradable coffee pod that improves brewing performance. Keurig Dr Pepper backed the innovation once it proved both sustainable and appealing to consumers. Collaborating with customers and potential competitors were key for development. Neha Mallik had plastic coffee pods in her crosshairs when she joined Keurig […]