Entries by sustainablefuture

How Wrangler created affordable “circular” jeans for Walmart

Key takeaways: The pants stand out for their low price point and high percentage of recycled material. Brands, yarn and fabric makers, working with nonprofit Accelerating Circularity, collaborated to build a circular production system. The effort demonstrated that blending fiber from secondhand clothes with virgin cotton is technically feasible for denim at scale. Wrangler’s latest […]

Go with the flow: Action in river basins ranked as most effective water stewardship

It’s not enough for companies to focus on their own water operations and efficiencies. To really strengthen water stewardship and sustainability, they must invest in cross-sector action in priority river basins and value chains. In a global survey of more than 350 water stakeholders, Trellis data partner GlobeScan, in conjunction with the World Wildlife Fund, […]

Mast Reforestation generates carbon credits by burying trees

Mast Reforestation, a post-wildfire restoration company, has developed a novel carbon credit that retires more quickly than traditional reforestation credits and offers a co-benefit of replanting forests on scorched landscapes. For sustainability professionals seeking to offset their company’s hardest-to-cut carbon emissions, the company’s first tranche of carbon removal credits will become available this month on […]

Star-studded buyers group funds project to capture emissions from burning trash

Frontier, a group of companies committing $1 billion to back early-stage carbon removal approaches, will pay $31.6 million to fund the installation of emissions capture technology at Norway’s largest waste incineration plant.  The buyers group founded by companies including Stripe and Google has committed $550 million toward novel carbon removal projects. The Norwegian facility at […]

How Crocs’ CSO uses change management to cut emissions

Crocs is one of the few consumer products brands that proactively talks up the link between using less fossil fuels-derived plastic in products and its ability to achieve net-zero status for corporate greenhouse gas emissions. Most companies champion these goals separately. It’s a logical connection: Croslite, a blend of ethylene-vinyl acetate and other substances, represents […]

GreenBiz 2025: Making change now

At GreenBiz 2025 in Phoenix, Arizona, the newest cohort of Emerging Leaders gathered with one clear purpose: to build connections, learn from one another and push the conversation forward. The Emerging Leaders program is more than an event; it’s an ongoing network designed to give early-career sustainability professionals access to mentorship, professional development and the […]

Trump’s tariffs endanger California-Mexico clean energy deal

California Gov. Gavin Newsom thought he’d delivered a clean technology manufacturing boon to his state with a new four-year memorandum of understanding (MOU) with Alfonso Durazo Montaño, governor of Sonora, Mexico. Then President Donald Trump announced rounds of tariffs. To say the story is still developing is an understatement, but how it does will matter […]

3 ways Europe’s sustainability reset will affect corporate planning and policy

As the Trump Administration initiates a massive offensive against public health and environmental precedents and priorities, Europe is also undergoing a sustainability reset. Though not as radical as the U.S. version, it too has major implications for business planning, government policy and stakeholder priorities. Three questions are paramount: What’s driving the reset in Europe? What changes […]

For Google, Intuit, REI and others, size isn’t everything in clean energy deals

Google, Intuit, Microsoft, Patagonia, Rivian and REI are among a growing number of companies for which the capacity of a renewable electricity project isn’t the most important decision-making metric for signing a contract. All six companies are negotiating deals aimed at bringing affordable energy to places where renewable electricity is scarce and other factors, including […]

Mizuho and Sumitomo boost market for carbon removals

Advocates for carbon removal have long warned of a problem: Because a handful of buyers are responsible for the large majority of purchases, the supply side of the market is not growing fast enough to provide the gigatons of removals the Intergovernmental Panel on Climate Change says will be needed by mid-century. But now comes […]