Fred Krupp has guided the Environmental Defense Fund for three decades and is a leading voice on climate change, energy and sustainability, and a champion for harnessing the power of both technology and the marketplace to protect our environment. Through his leadership, EDF has set the bar for corporate-NGO partnerships that move markets and transform industries. In this conversation, we’ll look at the state of play, lessons learned and where things will go from here.
What if we could accelerate the rate of change needed to deliver the Sustainable Development Goals? What if, in the light of the scale and urgency of the sustainability challenges we face, there are practical ways of making sure everything we do in business drives change that is catalytic and transformative, not incremental? This is the potential of system change for sustainability.
Creating a cohesive sustainability strategy can be an overwhelming undertaking. How do you identify material issues and prioritize what to address first? What does it take to get the rest of the company on board, from the CEO to the frontline? And how do you challenge the status quo in an entrenched industry and modernize for the future?