As Adobe evolved from a company that focused on selling products to offering cloud-based services, the company has refocused on investing in people. For example, in 2016, Adobe launched its Digital Academy, which offers education scholarships and stipends to low-income individuals and underrepresented minorities.”Social impact and sustainability is about people and planet, but it’s also impacting people’s lives,” said Liz Lowe, Adobe’s sustainability and social impact lead.
The 2016 U.S. presidential election left a lot at stake for environmental policy and corporate social responsibility. But businesses have the power to push for the policies they need to ensure a sustainable future. “It’s important to tell lawmakers the business case you know so well,” said Anne Kelley, Ceres’ senior program director of policy and BICEP program. Businesses also have a responsibility to tell their success stories out loud over various forms of media, she said: “The money you’re saving, the emissions you’re bringing down, the materials you’re recycling.”
