From Product to Practice: Circular Innovation from the Ground Up

How can companies leverage one circular product initiative into an organization-wide, circular transformation?

Rethinking your company’s strategy, business model and supply chain for a circular economy — all while continuing to fulfill current and evolving market and customer demands — can be a daunting task. Rather than tackling circularity at scale, some companies are finding early success in starting small. Hear from leading companies about their journeys in optimizing a single product, and how it helped launch enterprise-wide changes in business strategy. Panelists present practical case studies on how implementing and innovating for circular products can transform business practices — from supplier engagement to materials innovation, process improvement, resource optimization and global business strategy.

Speakers

  • Christina Raab, Vice President, Strategy & Development, Cradle to Cradle Products Innovation Institute
  • Kellie Ballew, Director of Sustainability, Shaw Industries Group, Inc.
  • Kip Cleverley, VP, Global Sustainability, IFF

Holly Secon
Tue, 09/15/2020 – 00:30

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Policy for a Circular Economy: Part 2

How should diverse corporate stakeholders —such as brands and packaging producers — help shape the U.S. policy landscape around plastics, recycling and solid waste management?

This two part policy session, organized in collaboration with the The Recycling Partnership, will focus on the role that brand and packaging producers can play in forging a stronger policy environment in the U.S. to create more circular outcomes. The steady growth of public attention around plastics and packaging has led to a revitalized policy focus in the U.S. on recycling and solid waste management in 2020. Historically, brands and packaging producers have played an antagonistic role in the U.S. packaging policy landscape. However, the emergence of a circular economy opportunity and the urgency of science-based action are creating the conditions for value chain engagement and collective participation in the policymaking process.

Speakers

  • Elizabeth Biser, VP Policy & Public Affairs, The Recycling Partnership
  • Nicole Collier, Director of Policy & Public Affairs, Nestlé
  • Dylan de Thomas, VP of Industry Collaboration, The Recycling Partnership
  • Missy Owens, Director, Government Relations, Federal & Diplomatic, Coca-Cola 

Holly Secon
Mon, 09/14/2020 – 23:59

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Financing Circularity

What new strategies are enabling companies and sectors to finance circularity at scale?

The circular economy offers significant value and new growth opportunities. In the plastic value chain alone, research shows that compared with business-as-usual, a circular economy has the potential to reduce the annual volume of plastics entering our oceans by 80 percent, reduce greenhouse gas emissions by 25 percent, generate savings of $200 billion per year, and create 700,000 additional jobs by 2040. The circular economy can create value in similar ways across other sectors of the economy. As we look for ways to recover from the economic shock of the pandemic, the circular economy presents a pathway to build back better. Through the capital markets, investors can help build a more resilient economy that addresses global challenges, creates jobs, and benefits society.

Holly Secon
Mon, 09/14/2020 – 23:35

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Policy for a Circular Economy: Part 1

How should diverse corporate stakeholders — such as brands and packaging producers — help shape the U.S. policy landscape around plastics, recycling and solid waste management?

This two part policy session, organized in collaboration with the The Recycling Partnership, will focus on the role that brand and packaging producers can play in forging a stronger policy environment in the U.S. to create more circular outcomes. The steady growth of public attention around plastics and packaging has led to a revitalized policy focus in the U.S. on recycling and solid waste management in 2020. Historically, brands and packaging producers have played an antagonistic role in the U.S. packaging policy landscape. However, the emergence of a circular economy opportunity and the urgency of science-based action are creating the conditions for value chain engagement and collective participation in the policymaking process.

Speakers

  • Dylan de Thomas, TRP
  • Nina Butler, More Recycling
  • Sarah Peery, Office of Senator Rob Portman

This session was held at GreenBiz Group’s Circularity 20, August 25-27, 2020. Learn more about the event here: https://events.greenbiz.com/events/circularity/online/2020

Watch our other must-see talks here: https://www.youtube.com/watch?v=kDIkTxibMLM&list=PLyVZcHL_zmn6pie1MKrS3…

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Holly Secon
Mon, 09/14/2020 – 23:29

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Shifting your Business Model: How to Rental

How can your company implement a rental business model?

While the concept of renting is anything but new, recent years have seen an expansion of products traditionally bought and kept by consumers now available for rent. From formal wear to scooters to furniture, rental products promote access over ownership, providing consumers with an often easier and cheaper alternative to purchasing something outright. In return, rental models allow companies to extend their customer relationship from one-off products to long term service. This paradigm shift requires businesses to evolve in numerous ways, shifting internal operations and financial models alongside external value propositions, communications strategies and sales tactics. Hear from companies at the forefront of the new and improved rental industry as they discuss the benefits, challenges and best-practices for building a successful rental business model.

Speakers

  • Hélène Smits, Initiator and Lead, Circle Textiles Program, Circle Economy
  • Gustav Hedström, Business Developer, Houdini Sportswear
  • Amy Kang, Director of Product Platform Systems, CaaStle

Holly Secon
Mon, 09/14/2020 – 23:22

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Scaling Circular Fashion in North America: Part 2

What will it take to transition the fashion industry toward circularity at scale?

The need for urgent action is clear: While the lifespan of individual garments dwindles, the environmental footprint of the apparel industry continues to grow. But where there’s inefficiency, there’s often opportunity. From renewable and recycled inputs to new business models such as repair, rental and recommerce to end of life management and more — like enabling technologies, policies and partnerships — the apparel industry is ripe for a makeover. Building off the aspirational ‘future of circular fashion’ explored in part one, part two of this two-part session will focuses on redesigning the apparel industry of today, unlocking untapped value and scaling circular fashion in the North American market.

A continuation of Part 1: https://youtu.be/_lTD3p5g6rA

Speakers

  • Beth Esponnette, Cofounder, Unspun
  • Beth Rattner, Executive Director, Biomimicry Institute
  • Debbie Shakespeare, Senior Director Sustainability, Compliance & Core PLM, Avery Dennison

Holly Secon
Mon, 09/14/2020 – 23:11

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How the climate crisis will crash the economy
Joel Makower
Mon, 09/14/2020 – 02:11

The chickens are coming home to roost.

Even before the western United States became a regional inferno, even before the Midwest U.S. became a summertime flood zone, even before an annual hurricane season so bad that the government is running out of names to attach to them, even before Colorado saw a 100 degrees Fahrenheit heatwave swan dive into a 12-inch snowstorm within 48 hours.

Even before all that, we’d been watching the real-world risks of climate change looming and growing across the United States and around the world. And the costs, financially and otherwise, are quickly becoming untenable.

Lately, a steady march of searing heat, ruinous floods, horrific wildfires, unbreathable air, devastating hurricanes and other climate-related calamities has been traversing our screens and wreaking havoc to national and local budgets. And we’re only at 1C of increased global temperature rise. Just imagine what 2C or 3C or 4C will look like, and how much it will cost.

We may not have to wait terribly long to find out.

It’s natural to follow the people affected by all this: the local residents, usually in poorer neighborhoods, whose homes and livelihoods are being lost; the farmers and ranchers whose crops and livestock are withering and dying; the stranded travelers and the evacuees seeking shelter amid the chaos. And, of course the heroic responders to all these events, not to mention an entire generation of youth who fear their future is being stolen before their eyes, marching in the streets. So many people and stories.

But lately, I’ve been following the money.

The financial climate, it seems, has been as unforgiving as the atmospheric one. Some of it has been masked by the pandemic and ensuing recession, but for those paying attention, the indicators are hiding in plain sight. And what we’re seeing now are merely the opening acts of what could be a long-running global financial drama. The economic impact on companies is, to date, uncertain and likely incalculable.

The financial climate, it seems, has been as unforgiving as the atmospheric one.

Last week, a subcommittee of the U.S. Commodity Futures Trading Commission (CFTC) issued a report addressing climate risks to the U.S. financial system. That it did so is, in itself, remarkable, given the political climes.

But the report didn’t pussyfoot around the issues: “Climate change poses a major risk to the stability of the U.S. financial system and to its ability to sustain the American economy,” it stated, adding:

Climate change is already impacting or is anticipated to impact nearly every facet of the economy, including infrastructure, agriculture, residential and commercial property, as well as human health and labor productivity. Over time, if significant action is not taken to check rising global average temperatures, climate change impacts could impair the productive capacity of the economy and undermine its ability to generate employment, income and opportunity.

Among the “complex risks for the U.S. financial system,” the authors said, are “disorderly price adjustments in various asset classes, with possible spillovers into different parts of the financial system, as well as potential disruption of the proper functioning of financial markets.”

In other words: We’re heading into uncharted economic territory.

Climate change, said the report’s authors, is expected to affect “multiple sectors, geographies and assets in the United States, sometimes simultaneously and within a relatively short timeframe.” Those impacts could “disrupt multiple parts of the financial system simultaneously.” For example: “A sudden revision of market perceptions about climate risk could lead to a disorderly repricing of assets, which could in turn have cascading effects on portfolios and balance sheets and therefore systemic implications for financial stability.”

Sub-systemic shocks

And then there are “sub-systemic” shocks, more localized climate-related impacts that “can undermine the financial health of community banks, agricultural banks or local insurance markets, leaving small businesses, farmers and households without access to critical financial services.” This, said the authors, is particularly damaging in areas that already are underserved by the financial system, which includes low-to-moderate income communities and historically marginalized communities.

As always, those least able to least afford the impacts may get hit the hardest.

This was hardly the first expression of concern about the potentially devastating economic impacts of climate change on companies, markets, nations and the global economy. For example:

  • Two years ago, the Fourth National Climate Assessment noted that continued warming “is expected to cause substantial net damage to the U.S. economy throughout this century, especially in the absence of increased adaptation efforts.” It placed the price tag at up to 10.5 percent of GDP by 2100.
  • Last month, scientists at the Potsdam Institute for Climate Impact Research said that while previous research suggested that a 1C hotter year reduces economic output by about 1 percent, “the new analysis points to output losses of up to three times that much in warm regions.”
  • Another report last month, by the Environmental Defense Fund, detailed how the financial impacts of fires, tropical storms, floods, droughts and crop freezes have quadrupled since 1980. “Researchers are only now beginning to anticipate the indirect impacts in the form of lower asset values, weakened future economic growth and uncertainty-induced instability in financial markets,” it said.

And if you really want a sleepless night or two, read this story about “The Biblical Flood That Will Drown California,” published recently in Mother Jones magazine. Even if you don’t have a home, business or operations in the Golden State, your suppliers and customers likely do, not to mention the provenance of the food on your dinner plate.

Down to business

The CTFC report did not overlook the role of companies in all this. It noted that “disclosure by corporations of information on material, climate-related financial risks is an essential building block to ensure that climate risks are measured and managed effectively,” enabling enables financial regulators and market participants to better understand climate change’s impacts on financial markets and institutions.

However, it warned, “The existing disclosure regime has not resulted in disclosures of a scope, breadth and quality to be sufficiently useful to market participants and regulators.”

An analysis by the Task Force on Climate-related Financial Disclosure found that large companies are increasingly disclosing some climate-related information, but significant variations remain in the information disclosed by each company, making it difficult for investors and others to fully understand exposure and manage climate risks.

The macroeconomic forecasts, however gloomy, likely seem academic inside boardrooms. And while that may be myopic — after all, the nature of the economy could begin to shift dramatically before the current decade is out, roiling customers and markets — it likely has little to do with profits and productivity over the short time frames within which most companies operate. Nonetheless, companies with a slightly longer view already are considering the viability of their products and services in a warming world.

Consider the recommendations of the aforementioned CFTC report, of which there are 20. Among them:

  • “The United States should establish a price on carbon.”
  • “All relevant federal financial regulatory agencies should incorporate climate-related risks into their mandates and develop a strategy for integrating these risks in their work.”
  • “Regulators should require listed companies to disclose Scope 1 and 2 emissions. As reliable transition risk metrics and consistent methodologies for Scope 3 emissions are developed, financial regulators should require their disclosure, to the extent they are material.”
  • The Financial Stability Oversight Council “should incorporate climate-related financial risks into its existing oversight function, including its annual reports and other reporting to Congress.”
  • “Financial supervisors should require bank and nonbank financial firms to address climate-related financial risks through their existing risk management frameworks in a way that is appropriately governed by corporate management.”

None of these things is likely to happen until there’s a new legislature and presidential administration in Washington, D.C., but history has shown that many of these can become de facto regulations if enough private-sector and nongovernmental players can adapt and pressure (or incentivize) companies to adopt and hew to the appropriate frameworks.

Finally, there is collaboration among the leading nongovernmental organizations focusing on sustainability reporting and accountability.

And there’s some news on that front: Last week, five NGOs whose frameworks, standards and platforms guide the majority of sustainability and integrated reporting, announced “a shared vision of what is needed for progress towards comprehensive corporate reporting — and the intent to work together to achieve it.”

CDP, the Climate Disclosure Standards Board, the Global Reporting Initiative, the International Integrated Reporting Council and the Sustainability Accounting Standards Board have co-published a shared vision of the elements necessary for more comprehensive corporate reporting, and a joint statement of intent to drive towards this goal. They say they will work collaboratively with one another and with the International Organization of Securities Commissions, the International Financial Reporting Standards Foundation, the European Commission and the World Economic Forum’s International Business Council.

Lots of names and acronyms in the above paragraph, but you get the idea: Finally, there is collaboration among the leading nongovernmental organizations focusing on sustainability reporting and accountability. To the extent they manage to harmonize their respective standards and frameworks, and should a future U.S. administration adopt those standards the way previous ones did the Generally Accepted Accounting Principles, we could see a rapid scale-up of corporate reporting on these matters.

Increased reporting won’t by itself mitigate the anticipated macroeconomic challenges, but to the extent it puts climate risks on an equal footing with other corporate risks — along with a meaningful price on carbon that will help companies attach dollar signs to those risks — it will help advance a decarbonized economy.

Slowly — much too slowly — but amid an unstable climate and economy we’ll take whatever progress we can get.

I invite you to follow me on Twitter, subscribe to my Monday morning newsletter, GreenBuzz, and listen to GreenBiz 350, my weekly podcast, co-hosted with Heather Clancy.

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The financial climate, it seems, has been as unforgiving as the atmospheric one.
Finally, there is collaboration among the leading nongovernmental organizations focusing on sustainability reporting and accountability.

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