The opinions expressed here by Trellis expert contributors are their own, not those of Trellis.​

Ask anyone who’s been a CEO, CFO or any other variety of C-suite executive and they’ll tell you the roles today are very different from what they were 20 years ago. Different challenges demand different skills, experiences and aptitudes, and the role of chief sustainability officer is no exception. For one, in most companies the role didn’t exist 20 years ago, and in the past two decades it’s tumbled, twisted and catapulted to a seat at the table.

What started as a nice-to-have, feel-good role for many companies has now, in some cases, become a strategic pillar of their core business endeavors. And the position continues to evolve, shaped by mounting environmental pressures, shifting stakeholder expectations and an increasingly complex political and regulatory landscape.

Acting like chameleons

CSOs, at their core, are masters of resilience. In today’s geopolitical landscape defined by increasing volatility and uncertainty, they adapt to whatever the moment demands like chameleons. When the spotlight calls, they become compelling storytellers, championing their company’s vision. When discretion is needed, they work behind the scenes, quietly building coalitions and forging consensus.

Dave Stangis, a veteran CSO, offered a particularly insightful perspective in Weinreb Group’s 2025 CSO Report: “CSO leadership is like Aikido: It takes the right mix of art and science. Ten years ago, the CSO needed a 50/50 split to establish the position. These days, the demands of the role have shifted to more like 75 percent art and 25 percent science.”

John Davies, president of the Trellis Network, often speaks of the CSO role as chief translation officer, given different functions speak different “languages”: financial executives most often speak in terms of risk mitigation and return on investment, while operations leaders focus on efficiency gains and process improvements and human resources professionals consider talent attraction and retention.

The artful CSO learns to speak all these languages, crafting arguments that resonate with each audience while maintaining consistency in the underlying message. This requires not just analytical skills but emotional intelligence, cultural sensitivity and a deep understanding of organizational dynamics.

The most effective CSOs become organizational anthropologists, studying the formal and informal power structures within their companies to identify the most effective pathways for driving change. But there are easy tricks to get started on this path. For example, Microsoft’s Jim Hanna asks leaders two questions: “What keeps you up at night and what are you incentivized on?”

According to Weinreb Group’s 2025 CSO Report, CSO’s top key attributes are: corporate chameleon aligning with a diverse set of internal and external stakeholders; operating at both the big-picture and general levels; and systems thinking.

Maintaining core identity

The chameleon analogy is particularly powerful because it highlights a crucial distinction: While a chameleon may change its color to suit the environment, it doesn’t change its fundamental nature. Similarly, the most effective CSOs and their teams maintain a consistent core identity and set of values while adapting their approach to different contexts and challenges. This balance between adaptability and authenticity is one of the most difficult aspects of sustainability leadership to master.

One critical step in this effort is to know thyself and which of the six corporate sustainability archetypes your company fits: Box checker; Risk reduction driven; Immediate returns driven; Brand and reputation driven; Purpose and impact driven or innovation driven.

Many CSOs went into their roles to drive societal impact and therefore skew towards purpose and impact as their default mode. This worked well when these programs were philanthropic and additive, but as they have become core to adding business value, this orientation can derail some. The CSO today has to be able to hold conflicting ideas in their head at the same time. A type of mental origami that is difficult to perfect.

Consider a story we once heard: Yvon Chouinard of Patagonia was challenged by his sales team on how they were to meet their ambitious sales targets when the company was promoting the limits of growth and anti-consumerism in its campaigns. He told them that holding that tension and finding ways to manage it was the job and walked away — leaving the team to find a way to achieve both. They did. Some version of this challenge is the one many CSOs face as ESG efforts become more business-integrated and aligned.

CSOs who understand the complexity of the moment, varying points of view, experiences and incentives, and mold themselves to their reality while staying true to their fundamental purpose will be best suited to deliver on the conviction that business can and must be a force for positive change in the world and do well in the process.

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The attorneys general of 23 states want details about the Science Based Targets initiative’s new net-zero guidance for financial institutions, suggesting that it violates antitrust laws by attempting to “squeeze important American industries into eliminating carbon dioxide production by some future date.”  

The request, coordinated by Iowa Attorney General Brenna Bird, is outlined in an Aug. 8 letter to SBTi CEO David Kennedy. “Net-zero programs are unrealistic and harm both American agriculture and industry,” the attorneys general write. “Making net zero a goal actively harms Americans, creates risks for energy independence and increases the cost of food.” 

The letter doesn’t have the same legal teeth as the subpoenas sent to SBTi and CDP in late July by Florida Attorney General James Uthmeier, but it is the next step in a coordinated anti-ESG campaign against financial institutions that have spoken publicly about cutting back investments in fossil fuels companies. 

“Interestingly, the letter does not invoke the Iowa AG’s statutory subpoena authority and is instead presented as an informal request from each of the state AGs for certain documents and information,” said Roy Prather, principal at law firm Beveridge & Diamond. “Failing or refusing to provide the information does not carry the same risk of penalties that is associated with the Florida AG’s subpoenas, but it is certainly an escalation with respect to attention and scope.”

States represented by the letter include Alabama, Alaska, Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Virginia, West Virginia and Wyoming.

The attorneys general have demanded a response before Sept. 8. SBTi declined to comment.

Financial institutions under pressure

The attacks on banks, insurers and other financial institutions with climate goals started about two years ago but ramped up once President Donald Trump took office in January. At least 18 states have enacted laws that make it possible to sue banks and others over their environmental, social and governance strategies.   

Many banks and asset managers, hoping to placate particularly aggressive states, have already exited high-profile industry net-zero campaigns that started in the 2020 timeframe — such as the Net Zero Asset Managers initiative and the Net Zero Insurance Alliance, both now defunct. 

The trigger for this latest investigation was SBTi’s July publication of the net-zero standard for financial companies. The framework was tested by about 30 companies. SBTi said 135 have committed to following it, and the AGs want those names. SBTi’s commitment dashboard shows that the vast majority of those committed to using the net-zero framework come from outside the U.S.

“SBTi and the financial institutions that commit to its standards risk violating federal and state antitrust laws as well as state consumer protection laws,” the letter said. “Some economic arrangements are illegal because they are unfair or unreasonably harmful to competition; the ‘good intentions’ behind them are irrelevant.”

While anti-ESG investigations have muzzled companies and prompted backpedaling by many of the largest financial institutions, so far, only one has turned into an actual antitrust complaint. 

That case, led by Texas, accuses BlackRock, State Street and Vanguard, as members of Net Zero Asset Managers Initiative and the Climate Action 100+, of conspiring to force coal companies to reduce production. A federal judge largely denied a motion for dismissal Aug. 1, which means the case is still very much alive.

Editor’s note: This story was updated to add details about the geographic origin of most companies currently committed to SBTi’s net-zero framework for the financial industry.

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Ingka Group is backing Shanghai-based plastics recycler Re-mall as part of a planned $1.16 billion investment in companies that can help IKEA’s largest retailer meet its goals of repurposing and reusing more materials in the products it sells.

The move is Ingka’s first in support of a circular economy infrastructure company in China, one of the world’s largest markets for plastic waste. 

Re-mall, founded in 2015, specializes in producing high-quality post-consumer recycled propylene from food packaging, which is notoriously difficult to process because of the organic residue left on it. Its production facility is in Jiangxi province, a hub for plastic waste streams from Shanghai and Guangzhou.

The plastic pellets and materials Re-mall creates can be used in many different products, including toys, tableware, cosmetics packaging and woven textiles. The company is building closed-loop relationships with its biggest customers — collecting materials from those brands before feeding recycled materials back into their supply chains. 

“Re-mall’s strong supplier network and partnerships with leading Chinese food delivery service providers are already allowing it to create impact at scale in the local recycling market,” said Lukas Visser, head of circular economy investments at Ingka Group.

Ingka’s backing — the amount of which is undisclosed — is characterized as growth capital that will expand its commercial capacity.

Orchid plant in front a a window
Re-mall’s production facility in Jiangxi province has access to plastic waste streams from Shanghai and Guangzhou.
Source: Ingka Group

The bigger picture

Ingka’s climate transition strategy includes cutting the carbon footprint of product end of use, which accounted for 1.6 million metric tons of greenhouse gas emissions in 2024 — 7 percent of the total. 

The absolute amount is down 15 percent from 2016, the year Ingka uses as the baseline for its goal of halving emissions by 2030. Ingka also intends to become “fully circular” by the end of the decade.  

Ingka Investments announced its $1.16 billion (1 billion euros) investment plan in January. Re-mall is the fourth publicly disclosed company in its portfolio. The others, all European, are:

  • RetourMatras, a mattress recycler that processed more than 1 million mattresses in four facilities in 2024, avoiding an estimated 90,000 tons of carbon dioxide equivalent emissions (tCO2e). RetourMatras sells recycled material to customers such as IKEA to use in new production. 
  • Morssinkhof Rymoplast, which handles high-density polyethylene, low-density polyethylene, polyethylene terephthalate and polypropylene plastics. Ingka acquired a 17 percent stake, helping to double Morssinkhof’s capacity.
  • Next Generation Group, which provides equipment to the plastics recycling industry. 

In its latest environmental progress report, Ingka estimated that these ventures have so far recycled approximately 1.9 million metric tons of materials, avoiding 5 million metric tCO2e.

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One fact often lost in coverage of the enormous electricity appetite of artificial intelligence data centers: At least one-third of the power goes toward keeping the servers, networking gear, hard drives and other gadgets from overheating.

Yet, the market for data center cooling technologies is poised to double over the next seven years, reaching a projected $42.5 billion by 2032. The category includes both massive chillers that air condition entire data center halls to newer technologies that directly cool servers and equipment racks. And with growth in the latter segment expected to quadruple by 2033, dozens of companies are vying for that created revenue, including leaders in entire data center cooling that have been around for decades, such as CooIIT Systems, Boyd Corp. and Motivair.

As the market matures, innovation is heating up around an option known as direct-to-chip cooling, which involves installing a cold plate on top of central processing or graphics processing chips. Essentially, these technologies command servers to run cooler on their own, thus breaking the current reliance on more traditional center-cooling approaches that are notorious water guzzlers.

As sustainability teams continue to collaborate with counterparts in information technology on direct-to-chip cooling options, their work will increasingly shape decisions about the sorts of servers companies buy for their digital operations. For sustainability professionals who want to stay abreast of this industry trend, here are four startups with direct-to-chip offerings that have attracted notable funding and corporate support since 2020. 

Accelsius

Austin, Texas

Backstory: Founded in June 2022 by Innventure, using intellectual property originally developed by Nokia’s Bell Labs. Accelsius is commercializing a product called NeuCool, touting a industry-leading cooling capacity for NVIDIA chips that enables more equipment to be squeezed into data center racks.

Funding: $24 million Series A round in November 2024, led by Innventure; Accelsius already generates revenue. 

Key Alliances: Accelsius has a relationship with the world’s largest data center co-location company, Equinix. It also contributes to a U.S. Department of Energy program for cooler chips.

Alloy Enterprises

Burlington, Massachusetts

Backstory: Created in early 2020 to 3-D print EV parts and other components, Alloy jumped into direct-to-chip cooling in June. Spurred by inquiries from data center customers, it now produces customized copper parts that meet compatibility requirements of ASHRA, a big data center standards setter.      

Funding: $50 million in capital, including $40 million from such investors as Lockheed Martin and Robert Downey Jr.’s Footprint Coalition. 

Key Alliances: None disclosed.

JetCool

Littleton, Massachusetts

Backstory: Spun out of the Massachusetts Institute of Technology in 2019, the company’s first product integrates with PowerEdge servers from Dell Technologies. JetCool is working on a design with new owner, contract manufacturer Flex, that is compliant with servers built to Open Compute Project specifications.

Funding: $17 million in Series A funding in October 2023, led by Bosch Ventures, bringing total backing to $20 million; acquired by Flex in November 2024.  

Key Alliances: Dell, DuPont (which sells its products in Taiwan and Singapore) and Eaton (another sales partner).

Nexalus

Cork, Ireland

Backstory: Born in 2019 from research at Dublin’s Trinity College, Nexalus remains closely tied to the university. Its cooling technology has applications for data centers, gaming and the automotive sector — specifically, Formula 1 racing teams.   

Funding: Nexalus is backed by Science Foundation Ireland, Enterprise Ireland and the Connect Research Center; it also has raised $10 million from private investors.

Key Alliances: Dell, Hewlett Packard Enterprise and Intel are collaborating with Nexalus on data center integrations.

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When Dow decommissions the natural gas turbines at its Seadrift, Texas, plastics manufacturing site later this decade, it plans to switch on a first-of-its-kind small nuclear plant instead.

The project, awaiting a construction permit from the Nuclear Regulatory Commission that was requested in March, is backed by up to $1.2 billion from the Department of Energy’s Advanced Reactor Demonstration Program. Advanced gas-cooled nuclear technology from X-energy that operates at higher temperatures than legacy equipment will provide the industrial steam Dow needs for plastic pellet production.

Dow owns or contracts services from dozens of gas turbines and other combined heat and power systems across its petrochemical manufacturing footprint. Several years ago, it began evaluating the potential of small modular reactors to help reach its goal of reducing emissions by 5 million metric tons annually by 2030, according to an executive who anaylzes Dow’s capital investments in energy systems.

“Don’t discount the possibility of nuclear,” said Kreshka Young, North America business director for energy and climate at Dow. “There are a huge amount of benefits. It provides clean, firm power, and the cost can be very competitive. I would recommend that people not be afraid to look at it.”

High hopes for small nuclear

X-energy’s technology classifies as a small modular reactor — that is, one with a capacity of less than 300 megawatts. The current pipeline of such reactors is more than 47 gigawatts, which will require an investment of at least $360 billion, according to research firm Wood Mackenzie

Dow’s installation will initially include four X-energy base modules, which have a capacity of about 80 megawatts. The ability to stack the units was important for reliability, Young said. Dow also found the compact size of X-energy’s system — about the dimensions of a gas turbine — appealing. The project is subject to ongoing review and ongoing government funding. “We take a very measured approach to this,” Young said, referring to Dow’s energy investments. “We are not in a situation to write blank checks.” 

Small modular reactors are attractive because the timeline for building them is more predictable and cost-effective than legacy nuclear project development, said Alison Hahn, technical adviser for new nuclear technologies at the Nuclear Energy Institute. That’s because components can be constructed on an assembly line, enabling developers to standardize design and manage several processes in parallel, Hahn said.   

The three largest artificial intelligence and cloud computing companies — Amazon, Google and Microsoft — are all considering advanced nuclear to power their data centers. Amazon was part of a $500 million funding round for X-energy in October 2024, which was increased to $700 million in February. 

“X-energy provides an impactful solution to a critical challenge — and the support Amazon, Dow and other major corporations have provided underscores its potential and merit,” said Ken Griffin, founder and CEO of lead investor Citadel, when the initial funding was announced.

Amazon is looking to deploy up to 5 gigawatts of X-energy’s technology by 2039, starting with a four-unit, 320-megawatt project in central Washington that is being developed by Energy Northwest. The plan calls for the installation to be tripled over time.

The Dow project, however, is likely to be online first — as early as 2028, if project timelines stay on schedule. Its construction permit could be approved within 18 months, thanks to a new executive order by the Trump administration. After construction is complete, Dow and X-energy will need to apply for an operating license. 

The Amazon and Dow commitments atop X-energy’s DOE funding will give backers the confidence to finance X-energy’s manufacturing and supply chain ramp-up as well as the workforce training that will be needed to support operations, said Hahn. 

“Building out that order book allows you to confidently invest,” she said.   

X-energy’s innovation: the ‘pebble bed’

What makes X-energy’s offering unique is the tristructural-isotropic (a.k.a TRISO) fuel used by its reactors — poppy seed-size particles of uranium clumped into billiard-size balls and spread out in a pebble bed. Helium is pumped through the pebbles, and heat is extracted for steam generation. TerraPower, which raised $650 million in June from investors including Bill Gates and NVDIA’s venture arm, uses a similar design.

X-energy’s reactors operate at temperatures higher than lava’s, making them appropriate for energy-intensive processes such as hydrogen production or petroleum refining. The design is explicitly meant to prevent meltdowns.

X-energy will manufacture its TRISO fuel at a facility it’s building in Oak Ridge, Tennessee. The company, which employs about 600 people, is based in Rockville, Maryland. 

The spent pebbles in X-energy’s reactors can be replaced by new ones on a daily basis, so shut down is not necessary, said Harlan Bowers, senior vice president and director for the Dow project. 

“We see that as an advantage,” Bowers said, “but it does pose some additional challenges for the regulator, because most fuels are not moving, so there are some statistical aspects to calculating reactivity within that core. That means there are new techniques that the NRC will have to use to evaluate our safety case and ultimately approve our design.”    

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The opinions expressed here by Trellis expert contributors are their own, not those of Trellis.​

Brands tend to get lots of kudos and fanfare when they launch a resale program. For some, this is the completion of the goal — the box is checked and teams will move on to their next marketing strategy task. 

But for others brands that are implementing resale as a circularity tactic within their sustainability strategy, the real work is just beginning. 

With consumer adoption of secondhand on the rise, the sustainability narrative — and goals — of brand-led resale need to evolve to focus on achieving growth and scale. This is because resale programs aren’t actually generating sustainability benefits for the brands behind them until they’ve scaled to a level that results in brands replacing some revenue from the production of new things from the revenue generated by selling the same things multiple times. 

Here are the key milestones on a pathway to scaling a resale program that can generate brand, financial and environmental benefits:

  1. Consistently grow resale sales and inventory supply year-over-year 
  2. Achieve resale program profitability
  3. Incrementally displace the production of new products with the revenue from resale without affecting overall net sales 

When the third milestone is accomplished, a brand can rightly claim that their resale program is generating the sustainability benefits of circularity because it’s disconnecting revenue creation from the consumption of finite resources and production of waste and pollution.

Designed to scale

For brands that are serious about leveraging resale to create growth and impact, three things need to be top of mind:

  1. Program Design (branding, user experience, pricing and incentives, assortment and integration into existing sales channels and returns processes): Great resale program design creates a seamless and frictionless user experience that’s comparable to shopping new and that introduces and/or creates a deeper connection to the main brand. 
  1. Operational Design (warehousing and fulfillment, transportation and shipping, integration into existing systems and processes): Margins are a critical output of the operational design of a resale program, and tradeoffs of vertically integrating a program versus the lighter lift of outsourcing operations should be deeply considered.
  1. Investment to Scale (marketing and PR, innovation and experimentation): Brands need to be ready to leverage their marketing prowess and budgets to build resale awareness and invest in new channel experimentation and expansion. 

Every brand is different — and that uniqueness should carry into the design of its resale program. The point is to meet customers where they are in the resale ecosystem and then take them farther. An illustrative example of how this works is Hand-Me-DÔEN by fashion retailer DÔEN.

Hand-Me-DÔEN is a community-sourced resale program where customers join the resale community by selling their DÔEN garments directly to the brand via a trade-in platform and shipping them to the company’s warehouse near Los Angeles. 

Trade-in is offered daily, but resale drops are only offered quarterly for a few days. Trade-in participants earn early access to shop the pre-loved assortment before it opens to the public. For anyone who is a DÔEN fan, early access means a lot. Every quarter is a fresh start and people have to regain their early access through trade-in again. 

Reflecting on the list above, several factors can be credited with contributing to the success of DÔEN’s resale program:

Program Design: The program increases brand access by bringing new customers to DÔEN without brand dilution. The strategic cadence of resale drops mitigates potential inventory supply challenges. Trade-in is simple and transparent — pricing for trade-in is 50 percent of what the brand can resell the item for, which is presented in the customer’s virtual closet that shows all their past DÔEN purchases.

Operational Design: Vertically integrating Hand-Me-DÔEN’s operations in the retailer’s warehouse allows for total control of assortment and planning and flexible staffing that can ramp up and down as needed.

Investment to Scale: Building the resale program on DÔEN’s main website allows people to use the same e-commerce platform and shopping cart to purchase new and used items together — all in a familiar space. 

In the first year of the program, which started in 2022, over 6,000 preloved garments were sold and the brand accepted 98 percent of the nearly 9,000 garments received from customers through trade-in.

Also in year one, nearly 20 percent of resale purchases came from new customers and the program was financially profitable, with over $1 million in sales. Importantly, this was achieved without including the incremental income derived from customers using the gift cards they’re issued through trade-in in the resale P&L. In the second year, the program grew 11 percent. 

DÔEN has achieved resale growth and profitability — the first two milestones on the way to achieving sustainability benefits for the brand through circularity — but it has not yet displaced production of new products. For a brand that’s barely a decade old, resale inventory supply is relatively limited. “We want to have a robust re-commerce program in 10 to 15 years,” says president Holly Soroca. “We’re building up the groundwork now to set this up to be a long-term part of our business.”

Looking forward

Given current economic conditions and tariff chaos, there may be no better time for brands to harness the now-normalized consumer behavior of shopping secondhand and commit to building and scaling profitable resale programs. When organizations recognize the brand value of resale, they become intentional about program design and “their resale programs are not just on-brand, they are actually brand-accretive in that they embody the brand so well and speak to customers so completely, that they raise the brand up in the eyes of consumers,” notes Brendan Condit, Director of Circular Business Models at Anthesis. 

This is the type of resale program that has the ability to scale economically. What they avoid is a “set it and forget” approach, as characterized by Peter Whitcomb, CEO of Tersus Solutions, who adds: “To thrive, a branded resale program requires constant investment and nurturing. If done well, the most successful brands have seen many years of steady and profitable growth.” These years of steady growth aimed at resale revenue targets will enable brands to displace the production of new things with the revenue of selling used things — and make good on the sustainability promise of resale.

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Sometimes it’s hard to tell what corporate actions are really making a difference. But according to a survey of more than 800 sustainability experts, these actions are the most impactful over the next five years:

  • Tech innovation and R&D (70 percent)
  • Corporate sustainability-linked compensation (65 percent)
  • Commercialization of sustainability via products and services (65 percent)

Actions such as integrating sustainability within companies (64 percent) and adopting circular economy practices (63 percent) also rank in the top 10 in a list of 23 potential ways that business can drive positive sustainability outcomes, according to the survey by Trellis data partner GlobeScan in collaboration with ERM and Volans.

What this means

Experts are shifting focus from compliance and culture-building toward systemic, performance-driven strategies. The emphasis on technology and commercialization as key levers reflects a growing consensus that sustainability must be profitable, scalable and embedded — and not treated as peripheral.

At the same time, experts are calling on businesses to act as systems integrators, aligning across stakeholders and domains. They also want businesses to anticipate the convergence of expectations around innovation, circularity and supply chains, lead with transparency and embed sustainability into core strategy rather than approaching it as a separate or siloed initiative.

Based on a survey of 844 sustainability practitioners across 72 countries conducted April-May 2025.

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An increasingly common narrative in corporate environmental reports is the one about “avoided emissions,” a.k.a. Scope 4. Roughly 2,400 companies reporting to disclosure service CDP in 2022 used some variation of the term — more than 10 percent of those that submitted data.

The challenge with such declarations is that the methodologies used to support them are still nascent compared with other carbon accounting frameworks. The latest organization offering guidance is Quantis, through an online tool called the Avoided Emissions Platform.

Avoided emissions quantify the difference between a historical way of doing things and what the reporting company is doing instead. 

Apple, for example, reported avoided emissions of 41 million metric tons for 2024 as a result of production and design changes; 15 percent of the reduction came from using recycled materials. Tesla touts emissions avoided by opting for an electric vehicle versus a gasoline-powered car.

Quantis’ new resource was developed on behalf of a dozen financial institutions and asset managers that were looking for a way to compare claims and 13 others that were seeking to make statements about avoided emissions. 

Goal: create credible models

The platform includes models for the impact of 65 low-carbon technologies and production approaches, ranging from EVs and alternative fuels to residential heat pumps. 

“In order to reach net zero, we’re going to have to accelerate on climate solutions,” said Anne Deserable, managing director of Quantis. “This initiative allows financial institutions to identify where they can guide investments.”

For example, Mirova, one of the asset management firms that contributed to the tool’s development, uses avoided emissions information to assess the positive climate impact of companies and projects that are part of its investment portfolio. 

“When considering only carbon footprints, a company producing batteries for electric vehicles might look worse than a company in the fast fashion industry with similar size in revenues, while obviously the first one is necessary to the low-carbon transition and the second isn’t,” said Manuel Coeslier, lead for climate and environment at Mirova.

The platform will be used by the firm’s ESG research analysts.

Why companies report avoided emissions

Industrial gas company Air Liquide has calculated the positive climate impact of certain products for years, using internal calculations based on publicly available methodologies, said Guillaume de Smedt, Air Liquide’s deputy vice president of sustainability. 

“We compare the emissions of our products against reference-case technology on the market,” de Smedt said. “The goal has always been the same: to show the concrete, difference our solutions make for our customers and for the planet.”

Air Liquide isn’t using the Quantis tool at this time, but it anticipates doing so. “It won’t necessitate a fundamental shift in our methodology, as our existing processes are already compliant with the core principles of avoided emissions calculations.”

The resource is aligned with existing guidance, starting with that from the World Business Council for Sustainable Development, said Deserable. “It’s important to stress the difference between emissions reductions and avoided emissions,” she said. “We are very clear that this cannot be considered as a reduction of Scope 1, 2 or 3.”

There are about 150 participants using the platform; more are currently testing the calculators. The Avoided Emissions Platform requires a subscription, but Quantis didn’t disclose pricing.

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American consumers and businesses are experiencing sticker shock this summer when they open their electricity bills.

A combination of soaring demand from power-hungry data centers, scorching weather and pass-along costs from utility infrastructure investments is driving electricity prices — which had been relatively stable for a decade or so prior to the pandemic — to alarming highs.

The effects of President Donald Trump’s drastic tariffs could push power prices even higher as the raw materials for transmission lines become more expensive and utilities scramble to keep up with the demand of new generation.

New U.S. manufacturing capacity, aided by federal onshoring policies, will further drive increases.

Energy earthquake

According to the U.S. Energy Information Administration, the average retail price of one kilowatt-hour of electricity in the U.S. rose 6.5 percent, to 17.5 cents from 16.41 cents, between May 2024 and May 2025.

Some states have been hit especially hard: ratepayers in Maine saw prices jump 36.3 percent in that period, followed by Connecticut (18.4 percent) and Utah (15.2 percent).

The effects are being felt by Las Vegas Strip merchants and New Jersey homeowners alike.

“Yesterday’s earthquake wasn’t tectonic,” wrote a member of the Midland Park, NJ Facebook group on August 3. “It was every NJ resident opening their PSE&G bill at the same time.”

NV Energy, which serves southern Nevada including Las Vegas, requested a 9-percent rate increase from state regulators earlier this year. The projected cost of its giant transmission project, Greenlink, has nearly doubled, to $4.2 billion from $2.5 billion, and could balloon even more as a result of the administration’s 25 percent tariffs on many relevant products from Mexico.

Don’t blame renewables

It’s often claimed by clean energy opponents — including U.S. Energy Secretary Chris Wright — that more renewable generation on the grid drives higher energy prices, but the data shows otherwise (see this deep dive on Sustainability by numbers for the full picture). Solar and wind, being variable resources, do drive volatility in prices, which helps contribute to public perceptions of a power grid out of whack.

And the Trump administration’s assault on federal support for renewable energy projects is bound to lead to higher prices, according to a recent report from think tank Energy Innovation. Some of the biggest increases will likely come in red states.

The primary driver of price increases, though, is still demand. Looking ahead, the data-center boom — and the resulting demand spike — shows no sign of slowing down.

Annual energy use by data centers will nearly triple, reaching between 74 and 132 gigawatts by 2028, according to a recent forecast by Lawrence Berkeley National Laboratory; that represents 6.7-12 percent of total U.S. electricity demand. Many large operators, like Google and Microsoft, are investing heavily in low-carbon generation to meet their needs. Unfortunately, on the public grid, renewables alone cannot meet future demand growth.

Bloomberg NEF’s New Energy Outlook 2025 found that future load growth will help prolong the hydrocarbon era. Sixty-four percent of the increased generation for data centers will come from fossil fuels, and “added data-center demand could help extend the life of existing coal and gas plants.”

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The opinions expressed here by Trellis expert contributors are their own, not those of Trellis.​

Imagine a future where you can set reusable packaging out on your porch for collection, bring bottles back to the store to get a hefty deposit, and where curbside composting pickup is just as widely available as recycling collection. This future doesn’t depend on some new miracle material or technological advancement. It depends on the work of today. 

Right now, headlines about mounting global plastic pollution in our oceans, setbacks to flexible plastic recycling, and off-target sustainability goals are widespread. It’s easy to get overwhelmed by these challenges and the daily, immediate pressures of complying with new packaging policies in the U.S. and Europe. But the sustainable packaging industry can’t afford to lose sight of the future it’s working towards. 

That’s why a new animated video from the Sustainable Packaging Coalition paints a clear picture of what sustainable packaging could look like in 2035. If we can see how our work will pay off in less than a decade’s time, we’re more likely to feel motivated and confident in the work being done today. Getting to this future depends on packaging professionals’ capacity to rethink three of the industry’s most stubborn gaps — and to do the work to close them in 10 years.

1. Focus on better packaging policy

New packaging policies are requiring producers to help cover the costs of recovery infrastructure, raising questions: What will this mean for my business? How much will I need to pay in fees? Am I ready to report my data? These are all incredibly important issues to get right, but it’s also worth asking: Which problems will these policies help solve? 

Packaging policy isn’t a silver bullet and it won’t instantly solve problems such as a lack of end-markets or a package not getting sorted correctly at a material-recovery facility. 

The purpose of policies such as Extended Producer Responsibility (EPR) is actually quite simple. It’s to get producers to help create effective collection programs. Seen through that light, two of the most prominent packaging policies — EPR and labeling bills — are the secret sauce behind the future where someone is able to easily and confidently recycle items outside her home, return items at the store for a deposit and recycle plastic film. Policy is going to help us get there. 

2. Aim to use more ‘successful’ materials 

There’s a headline every week, it seems, with new research into the harmful effects of chemicals used in packaging. There’s also a near constant drip of reporting on the scale of the microplastics problem driven by many sources of pollution and plastics, including packaging. And let’s not forget the Global Plastics Treaty that’s intended to tackle the global plastic pollution crisis with a legally binding agreement; negotiations stalled at the end of last year but will resume this month.

Some of the focus on plastic material is reinforced by EPR programs, as they have eco-modulation fees that will incentivize the use of easily recycled materials or those which have a lower environmental footprint. 

Many companies are asking: Do we need to switch materials and is there a more sustainable material? These are good questions to start with, but a better question might be: Which material will be the most successful in my product category? 

Packaging success happens when materials are collected at end-of-life and easy for consumers to sort and dispose of in a safe and low environmental impact way. We need to acknowledge that some materials aren’t viable for certain product categories and to align around which materials can do the job better in those cases.   

If we follow this path, by 2035 we’ll have the right materials doing the right jobs and we won’t have to feel guilty about unrecyclable snack wrappers — we’ll be using recyclable paper ones, instead. We’ll have access to compostable trays for produce to help compost any spoiled items or leftovers and that kombucha bottle, which is highly recyclable, will be made of high levels of recycled content.

3. Use sustainable packaging goals to drive innovation

Sustainable packaging goals — such as getting to 100 percent recyclable, reusable or compostable portfolios — have been hard to reach, and there’s been a fair share of backlash against companies and industry groups for not meeting goals, changing them, changing timelines or eliminating goals. Many companies are wondering: Do we need to rewrite or hide our goals or maybe change our timelines? Delete them and focus on compliance? 

A more future-facing question might be: How can our goals drive innovation? Here’s the reality: The low-hanging sustainability fruit has been picked. What’s left are the most difficult, yet meaningful changes. The opportunities to move to reusable packaging are massive and untapped. It’s the only way companies will meet most of their goals. And, incidentally, gearing yourself up for a system redesign puts you in the best position to tackle those earlier questions about materials and EPR, too. 

By 2035, refillable and returnable packaging will be the best, most sustainable strategy and the one that consumers prefer. Hopefully we, like the character in the video, can receive a cake and candles in a reusable shipper, set empty bottles out on our porches for reuse and — best of all — no longer have to flatten cardboard boxes. 

Staying the course

Taking a moment to get really clear on the future we’re working towards is incredibly valuable. Connecting the dots between what’s on our plate today — materials, EPR and strategic goals — and this future will help teams maintain momentum and remain committed to the work that needs to get done. 

The post Paper wrappers and curbside composting: The next 10 years of sustainable packaging appeared first on Trellis.