Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App – Adweek
Adweek |
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Adweek Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose even higher when he was named Snapchat's first chief … Snapchat Opens Up Its Platform To Third-Party Advertisers With New API Snapchat paves way to IPO with Ads API and inserts between stories As Snapchat's ad biz expands, it's pressing for shorter ads |