Three Big Advertising Questions Hanging Over a Snapchat IPO – Wall Street Journal

Three Big Advertising Questions Hanging Over a Snapchat IPO
Wall Street Journal
As social giants like Facebook FB 0.21 % and Twitter TWTR -20.10 % have learned, the glare of Wall Street certainly adds pressure to any fledgling digital advertising business. Those challenges might be heading the way of Snap Inc. CEO Evan Spiegel.
Snapchat Is Reportedly Planning A $25 Billion IPOHuffington Post
Snapchat said to be eyeing $25-billion IPO in early 2017Los Angeles Times
Snapchat Reportedly Preps For $25 Billion IPOMediaPost Communications
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