The opinions expressed here by Trellis expert contributors are their own, not those of Trellis.​

It’s crunch time for federal clean energy policy — and the consequences for the American economy are enormous.

Last month, the U.S. House of Representatives passed a budget reconciliation bill that would all but eliminate the federal clean energy tax credits that were extended and expanded by Congress in 2022. That legislation — and the long-term certainty it provided the private sector — powered an investment boom to the tune of hundreds of billions of dollars, as businesses quickly got to work building factories to produce clean technologies in the U.S. and new energy infrastructure to affordably and quickly meet the nation’s rising electricity demand.

The goals of domestic manufacturing growth, affordable power and U.S. competitiveness are regularly touted by the Trump administration, yet the legislation passed by the House would undermine all three. By cutting off or overcomplicating most incentives, the bill would increase electricity rates by 10 percent or more, exacerbating inflation by making power more scarce at a time when we need more of it to support AI and other new technologies. It would kneecap U.S. growth and innovation in growing global industries such as electric vehicles, batteries and clean power infrastructure. And it would scrap major industrial projects at risk of hundreds of thousands of jobs.

As Michael Tubman, the federal policy director at the electric vehicle manufacturer Lucid, said at a recent media briefing: “Anyone who has visited our [Arizona] factory can see the evidence plainly in front of them of the jobs — the high quality, high paying jobs that these incentives are supporting.”

Dozens of companies head to Capitol Hill 

With the Senate working on its version of the legislation, companies still have time to make an impact. More than 30 companies are headed to Capitol Hill this week for a series of meetings with Senate Republicans, where they will emphasize the tax credits’ vast economic benefits. 

But companies don’t need to be in D.C. to take action. For sustainability professionals, the tax credits are crucial to meeting company goals, so now is the time for them to work with government affairs and executive teams to get in touch with the senators in states where they operate to make the case that gutting these incentives would be a self-inflicted wound to U.S. economic, energy and geopolitical interests. To prevent that outcome, businesses should press the Senate to fix four major flaws in the House bill:

Tie eligibility to project construction, not completion

The House bill changes the current rules so that projects must be fully completed and operational — rather than merely under construction — to qualify for the credits. But between permitting issues, supply chain disruptions, litigation and other unpredictable factors, the timing of a project is often well beyond a company’s control. The proposed change would therefore create uncertainty about whether even projects that are ready to break ground will qualify for tax credits, especially because the House legislation imposes a shorter timeline before the credits expire.

The likely result: stalled investment, meaning less new energy and higher electricity prices. The Senate should stick with the existing “commence construction” requirement and set a more realistic expiration timeline than the House. 

Make foreign sourcing rules realistic, strategic and precise

The House bill includes overly burdensome restrictions on the use of foreign components for projects claiming tax credits. A major goal of these tax credits is to support U.S. manufacturing and supply chains to reduce reliance on foreign adversaries for critical materials and infrastructure. But the proposed changes are so severe that they’re essentially unworkable. A $50 part, unknowingly sourced through a third-party supplier, could upend a billion-dollar project.

That is a huge amount of risk for any company to take on. To comply, companies would need to immediately hire teams to closely inspect every link on their supply chains instead of hiring American workers to build and install cost-saving technologies. More likely, investment would just freeze up amid all the regulatory uncertainty as they await the final regulations for fear of noncompliance. 

The Senate can take a more clear, practical and simplified approach that applies to the taxpayer entity, company, or project, so that businesses can confidently and quickly invest in high-value domestic manufacturing, supply chains and energy production without ambiguity and red tape. 

Allow tax credits to remain fully transferable

Clean energy tax credits are currently fully transferable — meaning developers that don’t have tax liability can sell them to businesses that do. It’s a win-win for buyers and sellers, creating an efficient and competitive market that ensures the incentives are put to work in the economy.

The House bill would end that system, limiting transfers to a handful of large financial institutions that directly invest in the projects. This would weaken the financial viability of the projects, but it would also deprive companies across the economy of an opportunity to participate in project financing through tax credit transfers. The Senate should preserve transferability to keep the market functioning at its best.

Keep consumer credits to drive American industry

The House’s plan would also hurt consumers’ ability to afford modern and efficient technologies such as electric vehicles, rooftop solar panels and heat pumps by ending tax credits as soon as this year. While that would most immediately harm consumers and the companies selling those products, the consequences wouldn’t end there.

Reduced consumer demand would ripple across the economy, slowing investment in key 21st-century capabilities such as advanced manufacturing, battery production and critical mineral supplies, as well as more foundational sectors such as steel, glass and aluminum. The Senate can recognize that consumer demand is another form of policy certainty that drives investment across the economy and that keeping these credits in place will help maintain our global economic leadership.

The outcome in Congress will have major consequences for businesses across the economy — not just those making or buying clean technologies but all who depend on affordable power, strong domestic supply chains and U.S. global leadership. With those strengths at risk, their voices have never been more important on Capitol Hill.

[Connect with more than 3,500 professionals decarbonizing and future-proofing their organizations and supply chains through climate technologies at VERGE, Oct. 28-30, San Jose.]

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Amazon plans to use recycled water to cool more than 120 U.S. data centers by 2030, a move that the technology company said will save more than 530 million gallons of freshwater annually. 

In 2022, the company declared a goal to become water positive for its web services operation by the end of the decade — meaning that it aspires to return more water to communities than it uses. As of year-end 2024, Amazon was at 53 percent of this goal, compared with 41 percent the previous year.

Amazon already uses recycled water in about two dozen locations globally, including 20 U.S. facilities. (The company doesn’t reveal how many data centers it has globally.) The investments will be concentrated initially in California, Georgia, Mississippi and Virginia, where local regulations and infrastructure make this possible. 

As of 2023, 37 states had regulations covering reclaimed water for irrigation and industrial uses. 

“Recycled water is not just available everywhere,” said Beau Schilz, water principal for Amazon Web Services, the company’s cloud computing organization. “But, obviously, we’d love to use it wherever we can.”

Uncommon approach to keeping data centers cool

Amazon’s plan to use more recycled water, announced June 9, is enabled by its increasing adoption of evaporative cooling systems

Amazon data centers that use this equipment rely on outside air for 95 percent of the year to keep computer servers, networking gear and other equipment from overheating. When the temperature rises, the cooling system intervenes, pulling hot air through water-soaked pads where it evaporates. The cooled air is then piped into the server halls.

“Traditional cooling tech uses large volumes of water with no reuse,” said Will Sarni, practice lead for nature and water with consulting firm Earth Finance. “It appears that Amazon Web Services is leading the way with water reuse. Overall, companies are exploring approaches and technologies to move away from using traditional sources of water, such as municipal water supplies, due to water scarcity and increasing competition for water in places like the American Southwest.”

The amount of water needed to cool a data center depends on the equipment being used, but even a small facility that draws 1 megawatt of electricity to run computing services can use up to 5.6 million gallons annually. That’s equivalent to the daily drinking water consumption of 300,000 people. And many of the facilities planned by Amazon, Microsoft and Google as part of their artificial intelligence build-ups are far larger than that. 

Time and infrastructure

The other critical variable in Amazon’s recycled water expansion plan: finding utilities that already offer recycled water for industrial applications or that are willing to work with Amazon to build that infrastructure. Using recycled water will require new permits. 

“We need to make sure that everyone understands how the design uses water and makes sure it’s safe,” Schilz said. 

For Amazon’s expansion plan to work, it must evaluate recycled water as an option early in the process of choosing a new data center site. Among the considerations:

  • Population growth trends for the region
  • Required treatment plan investments
  • Existing piping infrastructure
  • What new permits will be needed to satisfy safety requirements
  • Whether other industrial water users could benefit, given that Amazon may need the recycled water a couple months each year

“Water is one of many inputs in planning,” Shilz said. “If we want to go somewhere where the utility might not have adequate supply, we will build that into our plans.”

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Chanel is looking beyond virgin materials to craft its signature tweed jackets and calfskin handbags. The 115-year-old luxury house shared plans on June 9 to create a new division to recirculate, recreate and repurpose used textiles. Chanel is calling the enterprise Nevold, a merger of the words “never” and “old.”

With purchased goods causing nearly two-thirds of indirect, Scope 3 carbon emissions for the privately owned brand, the launch advances efforts to reduce both its climate footprint and supply chain risks.

In addition, Nevold could help the fashion empire control and elevate the quality of recycled materials, a sticking point for elite brands. In this light, Chanel may be seizing an opportunity to corner a future market of high-end materials.

“We are not trying to replace what nature gives us,” Chanel President of Fashion Bruno Pavlovsky told Vogue Business. “But the ability to get the best quality with full transparency and traceability is becoming more difficult. Nevold is how we explore long-term alternatives — not for next season, but for the next generation.”

‘Strategic material infrastructure’

Sophie Brocart, the former CEO of LVMH’s Jean Patou brand who joined Chanel in January, will lead Nevold independently of the overall group’s fashion division. The effort has three partners so far: leather upcycler Authentic Material, yarn mill Filatures du Parc and materials sorter L’Atelier des Matières. The University of Cambridge and Politecnico de Milano will also be involved.

“The launch of Nevold is a positive signal that circularity is gaining traction in the luxury sector,” said Eva von Alvensleben, executive director of the Fashion Pact in Paris, a network of brands, including Chanel, to advance sustainability. “It reflects a growing recognition that material reuse and recycling must be scaled to meet the industry’s broader sustainability and net zero goals.”

“To me this sounds like the work of a sustainability visionary, less concerned about the luxury image and truly interested in creating impact,” said Cynthia Power, co-host of the Untangling Circularity podcast.

Nevold creates an “open” business-to-business system to manage — and potentially profit from — scrap or post-consumer materials that Chanel was unsure how to handle. (The brand does not incinerate unsold merchandise, according to Pavlovsky.)

“This signals a pivotal shift in how luxury approaches circularity,” said apparel sustainability consultant Liz Alessi. “Not just as a sustainability gesture, but as a strategic material infrastructure.”

Or, as reporter Jill Ettinger wrote in Ethos: “It’s a slow-motion land grab for control of the next generation of luxury inputs.”

How will it work?

Nevold has been several years in the making, according to Chanel Chief Sustainability Officer Kate Wylie. “There are two solutions already underway: a thread blended from end-of-life materials and virgin materials and a recycled leather to create reinforcements inside bags and shoes,” she posted on LinkedIn. Thirty percent of the brand’s handbags and 50 percent of its shoes already have recycled reinforcements, she added.

Indications of how Nevold will take shape may be found in its Paraffection division, a craftsmanship preservation effort that has snapped up at least a dozen artisanal workshops since 1985. These include button maker Desrues; embroiderers Montex, Lesage and Lanel; and glovemaker Causse. The late Karl Lagerfeld debuted the Métiers d’Art fashion show in 2002 to spotlight the work of the ateliers, who in 2019 got their own 84,000 square foot Paris headquarters, Le 19M.

“Whilst most brands are struggling to get a handle of their supply chain, Chanel own their subsidiaries through Chanel Métiers d’Art,” Lydia Brearley, founder of the Sustainable Fashion School in Malmo, Sweden, posted on LinkedIn. “Now, with the introduction of Nevold, they’re positioning themselves as the Maison de la Circularité in luxury fashion.”

Many questions remain, however, including whether Nevold will operate from a centralized location. Chanel describes a distributed “hub” approach that is likely to enjoin its internal R&D and waste materials with outside recyclers and processors.

“Chanel can vet the ecosystem of partners with a trusted company,” said Lauren Fay, founder and principal consultant at BFG Lab in New York City. “That efficiency saves money, builds trust with clientele and puts them at the forefront of the circularity conversation, which is great for their brand equity.”

Credit: Chanel’ 2023 sustainability report

Exclusivity + sustainability

Nevold’s open approach does not suggest exclusivity, which is one of Chanel’s five key “performance drivers.” But sustainability is another central driver alongside design, engagement, and people and culture.

Although famously buttoned-up about its raw materials suppliers, Chanel claims to source following the Responsible Wool Standard and Good Cashmere Standard. Most of its manufacturing likely centers in Europe, especially France and Italy.

Chanel was one of the last luxury brands to develop a public sustainability strategy, debuting its Mission 1.5° strategy in 2020 to align with the Paris Agreement. The Science-Based Targets initiative validated its net zero targets for 2040 last year. These include cutting all direct and indirect climate emissions by 90 percent by 2040 over a 2021 baseline, and slashing forest, land and agriculture-related emissions within Scope 3 by 72 percent. For the near term, the targets include halving emissions for Scopes 1 and 2 by 2030 and cutting them by 42 percent for Scope 3, with a 30 percent cut for forest and agriculture emissions.

From quiet luxury to loud circularity

Most luxury purveyors, Chanel included, have declined to pursue branded resale, letting third parties capitalize on the value-retention of $5,000 dresses and $10,000 handbags. But the sector is slowly starting to flash circular intentions. LVMH, parent of 75 brands including Christian Dior, Celine and Givenchy, gives second lives to waste materials and unsold goods within its LVMH Circularity strategy. And Kering, which runs more than 13 brands including Bottega Veneta, Gucci and Yves Saint Laurent, features a circularity strategy that features “upcycling, recycling and regeneration.”

And many in the group are investing in next-gen materials, including Hermes, which markets fungus-based handbags.

Still, the launch of Nevold is timed well for Chanel to meet new European Union requirements for apparel brands to take responsibility for their products after use.

“As regulations tighten and resources become scarcer, the brands that can turn yesterday’s inventory into tomorrow’s fabric will set the pace for the next growth cycle in luxury,” Nick Vinckier, VP of corporate innovation at the Dubai-based luxury retailer Chalhoub Group, posted on LinkedIn.

[Join more than 5,000 professionals at Trellis Impact 25 — the center of gravity for doers and leaders focused on action and results, Oct. 28-30, San Jose.]

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Schneider Electric has a new chief sustainability officer, just six months after her predecessor was appointed to the position.

Incoming CSO Esther Finidori previously served as a vice president for strategy at Schneider Electric, based in France. She replaces Hong Kong-based Chris Leong, who moved to the water treatment company Ecolab to become chief marketing and innovation officer. 

Schneider Electric did not immediately reply to a request for comment on the timing of Leong’s departure.

Success in sight

Finidori inherits a sustainability operation that has made strong progress on key targets. Schneider Electric’s emissions goals, validated by the Science Based Targets initiative, require the company to reduce Scope 1 and 2 emissions by 76 percent by 2030, relative to a 2021 baseline. For Scope 3, which constitutes 99 percent of the baseline total, it’s shooting for a 25 percent reduction over the same time frame. According to the company’s data for 2024, Scope 1 and 2 emissions fell by 51 percent and Scope 3 by 19 percent.

Finidori joined Schneider in 2016 as a director of sustainable supply chain and carbon dioxide strategy, before progressing to become a vice president for environment in 2021. She was previously a manager at Carbon 4, a climate consultancy, and holds masters in technology policy and industrial engineering, respectively, from the University of Cambridge and the CentraleSupélec, near Paris.

[Sustainability work is hard. Ready for Trellis Network to help? Learn more about our peer network.]

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Devin Giles, a seven-year veteran of the sustainability team at International Paper, has stepped in as head of sustainability and ESG at home furnishings retailer Wayfair. 

Giles replaces Anna Vinogradova, who left her Wayfair position after four years for a role at another company, as yet undisclosed. Giles started in May and worked alongside her predecessor during a brief transition period. 

The switch was revealed in LinkedIn posts by Vinogradova and Giles, and confirmed by a Wayfair spokesperson. 

“This role brings together the work I love the most: driving sustainability through collaboration and innovation to make it part of how business gets done,” Giles said.

Wayfair, which had revenue of $11.9 billion in 2024, committed in 2021 to a 63 percent reduction in Scope 1 and 2 emissions by 2035 (based on a 2020 baseline). In Wayfair’s 2023 corporate responsibility update published in June 2024, the retailer reported a slight increase in that footprint. It does not have a publicly stated goal for cutting Scope 3 emissions from suppliers, which accounted for close to 99 percent of its footprint in 2023.

“This will require continued collaboration with our suppliers, logistics partners and stakeholders to deliver strategies that reduce emissions beyond our own operations,” Vinogradova said in a 2023 interview.

Other high-profile Wayfair sustainability initiatives include its target of zero waste by 2030 (the figure was 42 percent as of 2023) and the Shop Sustainably program, which the retailer uses to identify more than 33,000 certified sustainable products.

At International Paper, Giles recently managed the company’s renewables strategy — centered on using renewable or recycled sources for product development, and on developing circular manufacturing processes. She joined the company as a graduate intern in May 2017.

[Join more than 5,000 professionals at Trellis Impact 25 — the center of gravity for doers and leaders focused on action and results, Oct. 28-30, San Jose.]

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Alice Hartley is joining Nike as its new director of waste and circularity, after a dozen years of similar leadership roles at Gap Inc. and Under Armour. The hire reflects a strategic focus by the sneaker colossus to embed circularity across the organization. Hartley will serve with a relatively new CEO and chief sustainability officer as Nike moves forward from drastic cuts to its sustainability staff by previous leadership in December 2023.

“This clears a space for Hartley to review the situation afresh and build on the extensive work that preceded her arrival,” said Andy Sloop, who last year left Nike after eight years as global director of zero waste and circularity.

When Hartley departed as circularity director at Under Armour in 2024, peers called her “one of the true class acts of the industry” and “a real thought leader and an inspiring champion.”

In between corporate roles, Hartley continued serving as a board member of the nonprofit Accelerating Circularity. She has also used social media to laud policies, including California’s Responsible Textile Recovery Act, which requires apparel companies to manage products after consumers are done using them.

Upcoming challenges

Last year, Hartley shared with Trellis her view of circular economy leadership: “Because of the complexity inherent in circularity work, it helps to create shared, high-level roadmaps so that the overall strategy and pace of goal progress is understood across teams,” she said. “This also helps create continuity as new people join or roles change over time.”

That very much applies to Nike, which has undergone significant shakeups over the past two years. Two months after axing about 30 percent of its sustainability professionals, the company promoted former global footwear vice president Jaycee Pribulsky to chief sustainability officer, replacing Noel Kinder (now at Lululemon). Later, Nike replaced embattled CEO John Donahoe with Elliott Hill. And this spring, Nike promoted Noah Murphy-Reinhertz to senior director of sustainable product design, shortly before Chief Innovation Officer John Hoke retired after 33 years.

But staff turmoil is far from the only challenge Hartley faces. The Beaverton, Oregon, giant is a study in contrasts when it comes to scaling circular economy work.

To begin with, the Science Based Targets initiative (SBTi) has validated the company’s 2030 net zero goals, but not its long-term ones. Similarly, Nike shares its circular design guide, but has not integrated circular innovations into its main product lines. The Nike Refurbished takeback and resale program appears to be a successful circular segment, but it’s not central to corporate revenue strategy. Nike also features recycled content in mainstream products while revealing little about traceability of materials or rates of recycling.

And although Nike is known for savvy innovations — glue-free recyclable ISPA Link trainers, Space Hippie running shoes of made from scrap material and recycled-polyester Flyknit sneakers — it has failed to phase out virgin synthetic materials. The Stand.earth Fossil Free Fashion Scorecard recently awarded Nike an overall C grade, and a C-minus for materials and circularity. To its credit, however, the brand, which holds nearly one-quarter of market share in athletic wear and shoes, stood with or above its peers, including Puma (C), Adidas (C-minus), New Balance (D) and On Running (D).

In her 2024 interview with Trellis, Hartley noted that that circularity agendas inevitably involve multiple departments, requiring the need to set goals and check accountability across functions. Sloop notes that this is a steep hill to climb at Nike, which is “large, complex, matrixed, constantly changing and has very distributed and unclear decision rights.”

Fortunately, Hartley comes to her new post with more than a decade of experience in complex organizations.

Previous accomplishments

As the first circularity expert at Under Armour, Hartley oversaw the creation of a tool to help the company and other businesses assess and prevent microfibers from shedding from their garments. She also spearheaded the establishment of circular design principles for half of Under Armour’s products, leading training for 200 workers. And she collaborated on efforts to adopt alternatives to spandex. 

No reason was given for Hartley’s departure one year ago, which came amid broader leadership reshuffling. The company didn’t name a direct successor.

Before her busy year at Under Armour, Hartley spent 11 years at Gap Inc.. She joined the San Francisco retailer in 2012 as a senior analyst in strategic sourcing, just after earning an MBA at MIT, and quickly worked her way up the ladder, spending her last three years there as director of product sustainability and circularity.

While at the clothier, Harley established numerous foundational sustainability efforts, including launching its product sustainability team and partnering to create the Gap for Good strategy for sustainability products. She also forged a product resale trial and an experimental textile-to-textile recycling pilot. Under Hartley’s lead, Gap became the first brand to join the U.S. Cotton Trust Protocol and a founding brand member of the Ellen MacArthur Foundation’s Jeans Redesign project.

“What I love about fashion is that it’s so relatable,” Hartley told the podcast “Fashion is Your Business” in 2021. “No matter who you are, whether you consider yourself fashionable or not, we all play a role. And I think if we can harness that fact that it’s such a common ground then it can be a real force for change.”

[Join more than 5,000 professionals at Trellis Impact 25 — the center of gravity for doers and leaders focused on action and results, Oct. 28-30, San Jose.]

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A new AI-powered study of more than 8,500 listed companies has revealed a “profound” lack of disclosure and governance around climate-related lobbying. One result of the secrecy, argue the report’s authors, is that companies often lobby in a way that undermines their own climate strategies.

The report, produced by climate-tech non-profit Danu Insight, used natural-language processing and AI to examine around 250,000 annual reports, disclosure statements, web pages and other documents. The report identified and rated evidence that each company disclosed specifics of its climate lobbying activity and implemented oversight of it.

Silent majority

A large majority were found to be completely silent: 78 percent provided no public disclosure about their climate lobbying, and 75 percent showed no evidence of a relevant governance process.

At the other end of the spectrum, just 6 percent achieved the top score — four points — on transparency, including disclosure of policies lobbied for or against, lobbying mechanisms used and outcomes sought. On governance, less than 1 percent earned four points on such issues as mechanisms for aligning lobbying with broader goals. 

Companies with top scores for both transparency and governance included BASF, BP, Delta Air Lines, Holcim, Nestlé and Toyota. 

Performance on the ratings varied significantly across industries.

Source: Danu Insight

“Companies operating in sectors generally understood to be highly exposed to climate-related policy and transition risks tend to demonstrate higher levels of disclosure,” the report noted. “This suggests that companies facing more climate pressure (e.g., from regulators, transition challenges, or stakeholder scrutiny) are more likely to disclose their lobbying activities and implement governance structures.”

The uncovered level of secrecy is possible in the U.S. because lobbying disclosure laws focus on the amount of money spent rather than on what it is used for, said Thomas O’Neill, founder of Danu Insight. The European Sustainability Reporting Standards, which are followed by companies that report under the region’s Corporate Sustainability Reporting Directive, require disclosure of lobbying that is material to sustainability efforts. Those rules, though, are in the process of being implemented, and the results are not reflected in the report’s data.

Lobbying the lobbyists

One target audience for the report is investors, who can use its information to assess and compare companies’ climate strategies, said O’Neill. 

The report also serves as a useful guide — and cautionary note — for sustainability professionals interested in shaping their company’s lobbying. Government relations units are often siloed, limiting the influence of sustainability teams and allies. One common result is that companies can be relatively passive members of trade groups, such as the U.S. Chamber of Commerce and the Business Roundtable, which have lobbied against climate legislation that is critical to the success of company sustainability goals.

“The government relations people have their agenda, and it’s usually to hold back regulations, to protect the company,” said O’Neill.

Like other advocates for climate lobbying reform, O’Neill argued that companies should work to change the trade groups they are members of rather than leave them. “There are lots of things they could be doing, conversations that could be had,” he said. One template for action is the attempts of Microsoft and others to influence Chamber of Commerce lobbying on climate legislation enacted under President Biden.

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The opinions expressed here by Trellis expert contributors are their own, not those of Trellis.​

Earlier this year, seven people who bought Apple’s carbon-neutral watches sued the company over the price premium they paid for these products. The lawsuit, which accuses Apple of making false and misleading claims about the watch’s green credentials, has serious issues of its own — including a misunderstanding of how carbon markets work, a disregard for established climate protocols and the implication that all offsetting is inherently ineffective.

The lawsuit also underscores a misconception about the best ways to communicate about corporate climate action. Such lawsuits could discourage companies from making their environmental efforts public, effectively punishing those taking steps forward, while letting those doing nothing off the hook.

What’s been lost amid the ongoing lawsuit is the fact that Apple designed and manufactured a carbon-neutral watch. I worry this case — and others like it — will scare companies into greenhushing their products, or not even attempting to make carbon-neutral products at all. The Environmental Defense Fund raised a similar concern in a legal brief backing Apple’s climate strategy, arguing that credible, transparent action should be supported, not punished, or we risk discouraging companies from staying ambitious in their sustainability efforts.

This need not be the case. Companies should follow Apple’s lead and speak boldly about their sustainability strategies, even amid the current political backlash against corporate climate action. 

A brief history of carbon-neutral claims

Apple isn’t the first manufacturer to experience backlash linked to its carbon-neutral claims. After Germany’s Federal Court of Justice ruled Katjes, a sweets manufacturer, had misled consumers with its carbon-neutral claims, the country banned carbon neutral labels on products unless accompanied by a detailed explanation.

In 2023, Delta Air Lines faced a class-action lawsuit alleging that its marketing of the airline as “carbon neutral” was misleading. Similarly, in 2022 Danone faced legal action over green claims on its Evian water bottles. Although a series of class action claims against Danone were originally allowed to proceed, the court reversed its decision in December. 

Taking companies such as Apple, Delta and Danone to court will disincentivize further action. They will likely review their “carbon-neutral” experiments, conclude they didn’t play well publicly and possibly decide against future climate action. This is already happening: Nestlé dropped its carbon-neutral pledges for KitKat and Nespresso, opting instead to focus on direct emissions cuts. In Germany, supermarket chain Rewe and drugstore chain Rossmann removed “climate neutral” labels from their products following regulatory pressure. EnergyAustralia also pulled its “Go Neutral” offset program after a greenwashing lawsuit, pivoting towards deeper internal decarbonization. These retreats send the wrong signal at a time when ambition and transparency are most needed.

Beyond legal action

We’re emerging from an initial period of experimentation in which many businesses claimed their products to be “carbon neutral” for the first time. And while it’s valuable for media organizations and other watchdogs, activists and even competitors to question the integrity of these claims, in doing so, some have made the term synonymous with greenwashing. Nuance has been lost and misunderstanding has spread.

For example, consumers might not know that, for most sectors, reducing emissions is voluntary. Companies choose to do so because it’s part of their climate strategy or they believe it’s what consumers want. 

We should now be familiar enough with the term “carbon neutral” to know it means a company has cut some emissions and wants to compensate for those it cannot yet prevent. But some critics and commentators seem to think that when a company claims it’s carbon neutral, it’s implying it’s environmentally impactless.

Rather than focusing legal firepower on the relatively few companies making environmental steps, critics might achieve more impact by turning their attention to the 81 percent that haven’t even set climate targets. 

Of course, it makes a better story to shout “hypocrite” than “laggard,” but doing so isn’t productive. We need consumers and media calling on companies to take climate action rather than punishing those that do.

I’m not saying all companies making efforts to reduce their emissions are perfect, nor that they do all in their power. But how much more inspiring would it be if, instead of going on the defensive, sustainability leaders honestly shared lessons learned? 

Corporations, don’t give up

I recognize it’s hard for companies to know what to claim. But to overcome this challenge, the Voluntary Carbon Market Initiative, an independent non-profit launched with support from the U.K. government and leading climate philanthropies, has produced a claims code of practice to help companies accurately convey emissions reduction and compensation. 

It’s also critical that we’re accurate with terminology. Some sustainability experts and climate communications specialists question whether “carbon neutral” is the most useful term. We need a phrase that shows a company’s progress toward cutting emissions such as “carbon responsible” or “climate positive.” 

Next, charging a premium for a more environmentally positive product is a mistake. Companies should make it easier, not harder, for consumers to make green choices, particularly as politicians increasingly disregard sustainability. If more people could buy greener products at reasonable prices, it would signal to companies there’s strong consumer demand, encouraging them to ramp up these initiatives and kickstarting a virtuous circle of greater investment and innovation. 

While it’s tempting in the current political environment to greenhush, companies that share the tangible actions they’re taking, not just future goals, are more likely to shape environmental dialogue and demonstrate leadership. Transparency about real progress can inspire others and build trust.

Companies have a choice: Either retreat into a world of greenhushing and environmental negligence or boldly advance the sustainability agenda through action and transparency. Companies that act decisively and communicate openly might face backlash now, but will ultimately be on the right side of history.

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No fashion brand deserves an A for effort to wind down its dependency on fossil fuels for energy and materials, according to activist group Stand.earth.

H&M Group earned a class-leading grade of B+ in the watchdog’s third Fossil-Free Fashion Scorecard of 42 fashion brands, suggesting that even a fast fashion business can make sustainability strides.

That contrasts with seven overall F’s handed down, including one for ultra-fast brand Shein. That company’s Scope 3 indirect emissions are skyrocketing as it continues a heavy dependence on polyester.

The report graded each company in five categories: climate commitments and transparency; renewable energy transition; advocacy; materials and circularity; and clean shipping. (Stand’s methodology included cross-referencing public reports with a survey it sent to businesses. Reviews by independent experts informed its letter grades.)

H&M stood out for financially backing suppliers’ attempt to slash emissions. It also scored an A+ for climate commitments and transparency, as it was the only company with a renewable energy target for emissions from raw material processing, that is, Tier 3 in the supply chain.

Similarly, sportswear and outdoor brands did best with climate commitments and transparency, including seven of the dozen brands with renewable energy targets for their supply chains. Patagonia and Puma each scored a C+. Yves Saint Laurent parent Kering, also with a C+, had the best showing among luxury brands, which tend to be cagey about their supply chain details. Mass market brands such as Eileen Fisher fared better than those in other categories by a full letter grade. They also nabbed better marks for use of low-carbon materials and circularity efforts.

Fossil fuels are woven into every step of apparel manufacturing, which makes up 4 percent of total greenhouse gas emissions, outpacing even the aviation industry, according to Stand’s report. The group advances a vision in which fashion phases out petroleum and coal, supports a “just transition” to a low-carbon economy and better engages the communities within their supply chains.

Stand was founded as ForestEthics in 2000. The San Francisco-based group, which originally targeted companies’ paper sourcing policies, takes credit for influencing 140 apparel businesses to ramp up their demand for renewable energy in manufacturing.

In this year’s report, the nonprofit issued a warning: “Unless brands act now to fund and enable the manufacturers and workers in their supply chain to deliver rapid climate action, building a more equitable model for the industry, this combination could create the perfect storm that sets the industry’s sustainability journey back, while leaving brands open to serious investor and reputational risk.”

Hall of fame — and shame

Eileen Fisher of Irvington, New York, came in second place overall with a B-. The only two A+ grades in one of the five sub-categories that Stand identified were H&M for commitments and transparency and Mammut for clean shipping.

Three companies received a C+ overall, including Gucci parent Kering, Levi Strauss and Patagonia.

The top three companies on Stand.earth's 2025 fashion scorecard.
The top three companies on Stand.earth’s 2025 fashion scorecard.

At the bottom of the pack, Boohoo of Manchester, England, received Fs across the board. Barely beating it, Aritzia, Shein and Columbia each scored Fs in three categories, with a D- for materials and circularity. 

“Dangerously out of step with climate action,” according to the report, Abercrombie & Fitch, Aritzia and Columbia Clothing have not even set targets for slashing Scope 3 emissions.

The bottom three companies on Stand.earth's 2025 fashion scorecard.
The bottom three companies on Stand.earth’s 2025 fashion scorecard.

Key progress areas

Here are highlights from each of the five categories that Stand analyzed:

Climate and energy commitments and transparency” — Two-thirds of brands maintain net zero goals, but only five companies revealed near-term, concrete steps to reach that achievement.

A fair renewable and energy-efficient manufacturing transition” — More than half of the companies are actively helping suppliers decarbonize. But only H&M offers financing beyond loans.

“Climate and renewable energy advocacy” — H&M scored an A, followed by Bs for Eileen Fisher and Nike. H&M, Kering and LVMH were the only brands satisfying U.N. criteria for the integrity of their net zero targets.

“Low-carbon and deforestation-free materials” — Average grades rose to D from F since 2023, and 95 percent of brands offer resale or repair. Nearly one-third of the brands are actively pursuing circular textiles, but only Puma has set a deadline (2030) for using a specific share (30 percent) of textile-to-textile recycled polyester. Only six companies are seriously pursuing a majority of materials without petroleum-based synthetics.

“Greener shipping” — Almost two-thirds work upstream shipping into their Scope 3 emissions targets. However, just nine brands explain the modes of transport they use, and only six pledged to reduce air shipping. Heavy emissions continue, with no end in sight, for Fast Retailing, Inditex, Prada, Puma and Shein.

In all its phases, material production spews out more than half of fashion’s greenhouse gas emissions, according to Stand.earth’s report.

Recommendations for fashion purveyors

Stand shared seven recommendations for apparel and footwear companies seeking to accelerate decarbonization:

1. Create “just climate transition” plans detailing near-term steps for 2030 and long-term steps for 2050 toward net zero goals.

2. Work with other brands to help smaller companies along the supply chain to ditch coal in favor of efficient and renewable energy technologies.

3. Enhance equity in dealings with suppliers. This includes helping to finance decarbonization efforts, including favorable loan rates and financing that suppliers don’t need to pay back. Stand also advises providing long-term agreements.

4. Focus more on climate adaptation efforts tailored to localities, helping workers “through the impacts of climate breakdown.”

5. In manufacturing centers, boost collaborative advocacy for policy and infrastructure that helps suppliers use more renewables.

6. Stick with a plan to get rid of synthetic materials. The report called out “the limitations of false solutions like recycled polyester.”

7. Use less polluting transportation by creating emissions targets and planning for slower, less-polluting shipping.

The post Who got passing — and failing — grades on this fashion sustainability scorecard appeared first on Trellis.

If you’re a corporate affairs professional who’s been feeling the ESG backlash, you’re not alone.

New research from Trellis data partner GlobeScan and the University of Oxford found that in Europe and North America, corporate affairs professionals say pushback against ESG has become more pronounced, with approximately half of respondents reporting increased resistance against this agenda in the past 12 months. At the same time, corporate affairs professionals in other parts of the world are much less likely to report experiencing more resistance. This divergence underscores a critical point: although ESG is becoming more contested, growing resistance to it is far from universal.

What this means

Nowhere are the effects of rising political and economic pressures more visible than in the expansive domain of ESG. Often misrepresented as a vehicle for ideological agendas, ESG remains a vital lens through which companies interpret their operating environment and shape strategic behavior. For corporate affairs, ESG remains a central, yet increasingly complex arena. Regional disparities are widening, and political forces are reshaping both strategic priorities and narrative framing. In this shifting landscape, companies may need to adopt more nuanced, regionally attuned approaches to ESG in the years ahead.

Based on the Oxford-GlobeScan Global Corporate Affairs Survey of 245 corporate affairs practitioners conducted February-March 2025.

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